Agency

The Univision Television Group announced 2014 dates for Copa Univision, the fastest growing premier amateur soccer tournament and family friendly event. Based on the success across key markets in recent years, 14 local communities will hold the special tournament, kicking off in Phoenix and Atlanta, beginning this Spring.

A former media buyer recently quoted in a previous column said that 95% of ad sellers aren’t trusted. As someone who has been on every side of advertising, I’m forced to disagree: that 95% seems low.

TV ad spending will grow at a fairly steady single-digit pace over the next several years. The growth rates are not exciting, but they are impressive given the sheer size of the market, according to a new eMarketer report, “US TV Ad Spending: Factors Shaping Today’s Television Market.”

Sherwin-Williams announced the launch of its online Spanish platform www.SWLatino.com focusing on Hispanic homeowners, contractors and designers.

The highly connected and global 21st-century workforce is here and, according to the Deloitte Global Human Capital Trends 2014 report, organizations are not prepared to respond to the challenges it represents.

Avianca joins ESPN 1210-AM as the Title Sponsor of the 2014 Copa ESPN “The Family Sports Event of the Year”. The Third edition of Copa ESPN-Avianca will be held on October 11 and 12 at the Kendall Soccer Park.

The new study, The State of In-Vehicle Technologies, explores consumer awareness for emerging vehicle technologies, areas of satisfaction and improvement for built-in vehicle systems, and highlights the most effective channels to reach consumers.

St. Patrick’s Day, one of America’s booziest holidays, is next week. When it comes to drinking, what are Hispanic young adults’ preferences and habits? Tr3s has delved into its soon-to-be-released study of Hispanic Adult Millennials (ages 19-34), as well as Simmons data, to learn more about how they’re consuming alcohol.

Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers.

This report is the latest research report in a sustained effort throughout 2014 by the Pew Research Center to mark the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. He wrote a paper on March 12, 1989 proposing an “information management” system that became the conceptual and architectural structure for the Web.  He eventually released the code for his system  — for free — to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over the Internet — a system that linked computers and that had been around for years.

Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.

The Interactive Advertising Bureau (IAB) today released an updated version, the first since 2009, of its “Digital Video In-Stream Ad Metric Definitions” for public comment. Developed by the IAB Digital Video Committee, these definitions of commonly used analytic terms provide uniform language for the serving of in-stream digital video ads. This update incorporates terminology from the IAB Digital Video Suite (VSuite), which simplifies the technical execution of video advertising and enhances digital video advertising experiences.

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

Entravision Communications Corporation announced that Jeffery A. Liberman, Chief Operating Officer at Entravision was honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year.  

Agencies across the U.S. will have the opportunity to showcase the best of their Hispanic work in front of a who’s who collective of the best and most revered creative directors in the U.S. and Latin America. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, revealed a powerful list of judges for its Third Annual U.S.H. Idea Awards, which is accepting submissions through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, has added three new categories: public relations; branded content and entertainment; and integrated campaigns.

With consumer privacy at the forefront of the nation’s collective consciousness given the recent Target data breach and ongoing NSA spying scandal, new Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing relative to their Baby Boomer parents.

Austin Specialty Foods is leading the mission to bring authentic “real Mexican beer,” defined as brewed and owned by Mexicans rather than multi-national European beer, back to the U.S. market starting with the launch of the Company’s premium authentic brewed-in-Mexico beer brands, Mexicali Cerveza and Day of the Dead Craft Beer, in Austin.

Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.

Our Kids of Miami Dade and Monroe has selected Balsera Communications to lead its public relations and digital communications efforts.

Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.