Agency

The new study, The State of In-Vehicle Technologies, explores consumer awareness for emerging vehicle technologies, areas of satisfaction and improvement for built-in vehicle systems, and highlights the most effective channels to reach consumers.

St. Patrick’s Day, one of America’s booziest holidays, is next week. When it comes to drinking, what are Hispanic young adults’ preferences and habits? Tr3s has delved into its soon-to-be-released study of Hispanic Adult Millennials (ages 19-34), as well as Simmons data, to learn more about how they’re consuming alcohol.

Veo, a new app for the U.S. Hispanic audience, provides a direct channel for major brands to engage with thousands of consumers.

This report is the latest research report in a sustained effort throughout 2014 by the Pew Research Center to mark the 25th anniversary of the creation of the World Wide Web by Sir Tim Berners-Lee. He wrote a paper on March 12, 1989 proposing an “information management” system that became the conceptual and architectural structure for the Web.  He eventually released the code for his system  — for free — to the world on Christmas Day in 1990. It became a milestone in easing the way for ordinary people to access documents and interact over the Internet — a system that linked computers and that had been around for years.

Spanish Broadcasting System, Inc. (SBS) & AIRE Radio Networks and SXSW join forces to launch SXAmericas a new program focused on harnessing the collective talent, idea pool and opportunities for U.S. and LATAM audiences. Officially launched March 11, SXAmericas will offer U.S. Latino and Latin American SXSW goers a deeper networking opportunity to discuss and address the latest industry opportunities for the Americas.

The Interactive Advertising Bureau (IAB) today released an updated version, the first since 2009, of its “Digital Video In-Stream Ad Metric Definitions” for public comment. Developed by the IAB Digital Video Committee, these definitions of commonly used analytic terms provide uniform language for the serving of in-stream digital video ads. This update incorporates terminology from the IAB Digital Video Suite (VSuite), which simplifies the technical execution of video advertising and enhances digital video advertising experiences.

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

Entravision Communications Corporation announced that Jeffery A. Liberman, Chief Operating Officer at Entravision was honored with the 2014 Medallas de Cortez Award for Broadcaster of the Year.  

Agencies across the U.S. will have the opportunity to showcase the best of their Hispanic work in front of a who’s who collective of the best and most revered creative directors in the U.S. and Latin America. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, revealed a powerful list of judges for its Third Annual U.S.H. Idea Awards, which is accepting submissions through April 1st, 2014. The award, which recognizes the best creativity in U.S. Hispanic advertising, has added three new categories: public relations; branded content and entertainment; and integrated campaigns.

With consumer privacy at the forefront of the nation’s collective consciousness given the recent Target data breach and ongoing NSA spying scandal, new Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing relative to their Baby Boomer parents.

Austin Specialty Foods is leading the mission to bring authentic “real Mexican beer,” defined as brewed and owned by Mexicans rather than multi-national European beer, back to the U.S. market starting with the launch of the Company’s premium authentic brewed-in-Mexico beer brands, Mexicali Cerveza and Day of the Dead Craft Beer, in Austin.

Influencer marketing, considered by some to be a buzzword, is proving to be a beneficial relationship for both the marketers doing it and the influencers who participate, according to a January 2014 study by Augure—which defined an influencer as someone who is able to mobilize opinions, creates reactions when talking about a specific topic, has a large audience or base of followers and has a high degree of participation in a conversation on a given subject.

Our Kids of Miami Dade and Monroe has selected Balsera Communications to lead its public relations and digital communications efforts.

Univision Communications Inc. announced the appointment of Marshall Cohen as executive vice president of Corporate Research.

Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign is a celebration of the life journey of Hispanics in the United States.

Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

Graphic shows that among Millennials, Gen Xers, Boomers, and Silents, Millennials are more politically independent and more religiously unaffiliated.The Millennial generation is forging a distinctive path into adulthood. Now ranging in age from 18 to 33, they are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.

College enrollment for women and men, by genderEven though college enrollment rates among young people have risen in recent decades, a Pew Research Center analysis of U.S. Census Bureau data shows that females outpace males in college enrollment, especially among Hispanics and blacks.

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

As of February, men have regained 82 percent (4.9 million) of the jobs they lost during the recession, whereas women hold 17 percent more jobs on payrolls (68.0 million) than at their previous employment peak in March 2008 (67.6 million), more than recovering all the jobs they lost in the downturn.