Agency

Technology has changed a lot in the last 30 years—even the last three! Today’s consumer is more connected than ever, thanks to the proliferation of digital devices and platforms. Content once available only via specific channels, such as print and broadcast television, can today be delivered to consumers through their multiple connected devices.

Lopez Negrete Communications, Inc. celebrated yet another tour de force at the American Advertising Federation’s 52nd Annual American Advertising Awards, earning Best of Show honors for a tenth consecutive year.

Bromley received 16 Addy awards on Feb. 15 at the American Advertising Federation-San Antonio Awards Gala held at the McNay Art Museum. The ad agency won one Mosaic Special Judges’ Award, two Special Judges’ Awards, seven Gold, five Silver and one Bronze for its integrated campaigns, social media, television, radio spots and music for clients MillerCoors, General Mills and NBA.

Miami-based public relations firm RockOrange has been selected as the agency of record to lead public relations efforts for rum producer Botran Rums.

Coming off the heels of 2013, programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands. Just last year, these distinct trends might have seemed like isolated enhancements. When viewed in totality, however, they reflect an advertising landscape that is evolving to provide brands a richer storytelling experience among a more engaged audience—wherever that audience might be.

Batanga Media announced it is providing its proprietary ethnicity data to comScore’s validated Campaign Essentials (vCE) product. Batanga Media becomes comScore’s first Hispanic content partner to provide data to the digital campaign measurement tool.

How happy will advertisers be after the Comcast-Time Warner merger is complete? Are better advertising-related products coming down the road? We can’t be sure.

Quick! When you hear the word “Millennial,” what words come to mind? How about “entitled”? “Unemployed”? Or maybe “living at home”?

Marketers want content, but they need lots of help. According to the Content Marketing Institute’s 2014 trends report, 93% of B2B marketers say they use content marketing, but less than half (42%) think their efforts are effective. One of the greatest challenges companies face is producing steady streams of engaging content.

San Diego based Gutierrez Brand Group, (GBG) is adding new staff to serve both existing and new clients in need of Total Market advertising and marketing.

The National Pork Board has selected República as its national multicultural marketing agency of record.  The farmer-funded non-profit commodity organization based in Des Moines, Iowa, is tasked with generating added value to the U.S. pork industry and increasing per capita pork expenditures.

According to the Daily News, the shake-up of the nonprofit group — sponsor for decades of one of the country’s best known ethnic parades — follows investigation by state Attorney General Eric Schneiderman into mismanagement of $1.4 million in corporate donations by Carlos Velasquez and his GALOS Corp. Velasquez agreed to repay the organization and accept a ban from future dealings.

Disparity among Millennials Ages 25-32 By Education Level in Terms of Annual Earnings …For those who question the value of college in this era of soaring student debt and high unemployment, the attitudes and experiences of today’s young adults—members of the so-called Millennial generation—provide a compelling answer. On virtually every measure of economic well-being and career attainment—from personal earnings to job satisfaction to the share employed full time—young college graduates are outperforming their peers with less education. And when today’s young adults are compared with previous generations, the disparity in economic outcomes between college graduates and those with a high school diploma or less formal schooling has never been greater in the modern era.

For the very first time, brands, rather than direct-response advertisers, are driving innovation in the digital marketing category.

Based on a thorough evaluation of the viewing patterns in broadband-only homes and an ongoing industry appeal to maintain stable measurement in local television, we have decided to exclude broadband-only TV homes from local TV measurement and ratings for the time being.

The digital radio space is undergoing expansive growth in usage, revenues and access modes. Radio listeners are tuning in to digital stations on an increasingly broad set of devices, including desktop and laptop computers, smartphones, tablets, in-car systems, and other consumer electronics gadgets.

On February 1, 2014 the Hispanic business and marketing community lost an advocate as Hector Galvan from Sprint passed away.

Hector was an avid champion of genuine Hispanic community engagement and supported countless Hispanic media, bloggers, and organizations dedicated to improving Latino communities. He served as an ambassador making sure the needs of the public were understood, well addressed and met.

A new group within the agency – Team Unilever Shopper – will provide Unilever with customized Shopper Marketing solutions comprised of resources from multiple WPP companies and associates, which include: Barrows, Bravo, Geometry Global, Kantar Retail, Lunchbox, Mindshare, Rockfish, Shopper2Buyer and TNS Global.

Catapult announced the formation of a new business unit, Catapult Vista, dedicated specifically to developing and integrating multicultural capabilities for Catapult clients.

Latinos are an important segment for businesses related to the movies. To illustrate the latest on Hispanic movie habits, Tr3s took a look in a recent report, “Hispanics at the Movies.”