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The Hispanic Association on Corporate Responsibility (HACR) announced the findings today from its 2013 Corporate Governance Study (CGS) revealing little progress for Hispanic inclusion on corporate boards over the last 20 years.

The Hispanic Public Relations Association (HPRA) voted last week to elect Stephen Chavez, principal of Chavez Marketing & Communications and publisher of the LatinoFoodie blog, president of the 2014 national Board of Directors.

The digital advertising industry has been slow to adopt suitable measurement for viewability, as old-school metrics like impressions and clicks continue to hold on to their seat at the table.

The US restaurant industry has enjoyed modest growth in the past few years, and Mintel estimates sales of $438 billion in 2013, as well as a 5.9% increase in sales in 2014. Five key trends identified by Julia Gallo-Torres, category manager – US foodservice reports at Mintel, are set to shape restaurant menus and spur this continued growth.

To make sure Toyota continues to address the needs of the new marketplace, the manufacturer will adopt a more cohesive marketing approach to paid, earned and owned media by placing previously separate agencies into a total market model, called Total Toyota or T2. 

It’s no secret that young Latinos are big fans of technology. For a group that’s always on the go, cost-conscious, and highly social with friends and family near and far, they are very proficient at making the most of whatever technology is available to them.

Patterns of global migration and remittances have shifted in recent decades, even as both the number of immigrants and the amount of money they send home have grown, according to a new Pew Research Center analysis of data from the United Nations and the World Bank.

Casual online and social games have brought video gaming to wider demographics than ever before. And according to a November 2013 report from the Entertainment Software Association (ESA), nearly half of US adults over 50 played video games.

LAPIZ  announced the hire of Fabio Seidl as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.

Every hiring manager has a favorite list of interview questions. They fortify the give-and-take of an interview while testing knowledge, skills, personality and interpersonal skills — all in an effort to predict a job candidate’s suitabili

Total advertising expenditures in the third quarter of 2013 declined 1.9 percent from a year ago and finished the period at $34.0 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. For the year-to-date period of January through September, total spending increased 0.7 percent to $102.5 billion.

Traditional segmentation studies just don’t cut the mustard these days. In a world of saturated markets, abundant consumer choice, endless information sources and evolving behaviors, to ‘do as we always have done’ is the route to decline. In the pursuit of growth, we need to be smarter to hunt the demand, upon which any brand’s life does indeed depend.

As Americans search through an array of electronic and connected devices for holiday gifts, Nielsen took a look at how ownership of devices has changed over the last few years and what consumer have in their homes today.

Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on the site each month.

Telemundo Media announced a digital licensing deal with DramaFever.  

Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.

Just read the article by Pepper MIller – President of ther Hunter-Miller Group titled “’Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly” regarding her warning of the demise of Ethnic agencies and the lack of ROI for our Industry.

We at HispanicAd.com encourage the many points of view regarding Total Market, Hispanic ONLY and Multicultural approaches to reaching consumers to appear on our publication for our readers to be exposed to all trends, regardless of our opinions on the subject.

Pero …………..

A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.

All the noise surrounding native advertising complicates a very simple concept.  Have no fear, publishers and brand marketers, native advertising is easy to understand — and execute at scale — with the right technology.  Native is a great way to invigorate digital advertising, and it’s not the least bit confusing.

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over two in five Americans (42%) reply “none of these” – an increase from last year, when 36% indicated the same.