Agency

Conventional wisdom says that Millennials (18-32 year olds) and Boomers (49-67 year olds) are more different than alike. But when it comes to shopping, exactly how wide is the generation gap? A new study of Millennial and Boomer purchasing trends conducted by Radius Global Market Research (Radius GMR) shows that while there are certainly differences, there are also some significant similarities between the two groups.

Cisneros Media announced the launch of Cisneros Media Distribution (CMD).  As part of the Cisneros Media corporate division, CMD represents the products of Venevision Productions and Venevision; in addition to promoting and commercializing the catalogues of key independent producers from around the world.  

All companies require cross-functional collaboration to succeed. Even if you’re the chief, you need to win the hearts and minds of colleagues to accomplish big things.

The old refrain “content is king” is as true as ever. B2B advertisers are increasingly developing their own video content as marketing tools. Online video can inform prospective clients, create thought leadership and even drive leads. However, there are many pitfalls associated with creating B2B content. Here are five tips on how to better manage your custom video content efforts.

In his role as Vice President of Sales at Goya ,Luis will oversee Goya’s direct sales delivery (DSD) system of over 2,200 products. He will focus efforts on strategic development and execution of sales and initiatives, while isolating the diversity of each of the unique Latin cultures and addressing those needs from a business perspective.  

MiTú announced that it has closed a content licensing agreement with AOL across all of its digital platforms

“Ven que va a comenzar, el mundo unido está” (“Come, it’s about to begin, the world is united as one”) is part of the verse of Coca-Cola’s official anthem of the 2014 World Cup that will be performed by Colombian superstar, Carlos Vives alongside two renowned international singers, who will help to bring the celebration and joy to the biggest soccer event in the world.

Aflac will release Pep-Talk Soccer, the company’s latest Spanish language commercial on Sunday, January 19th. The new commercial leverages the hype of the 2014 World Cup to deliver an important message to the Hispanic Market. When an unexpected injury strikes, Aflac can help you stay focused on your goals.

In sights from GfK’s MultiMedia Mentor show that teenagers’ Internet use is growing faster than that of any other key age group, abetted by a variety of devices – smartphones, tablets, videogame consoles, and connected TVs. Time spent online by teens (ages 13 to17) rose 37%, to just over 4 hours per day, compared to the beginning of 2012; by contrast, online minutes remained essentially flat for those aged 18 to 64, 18 to 54, and even 18 to 49.

New York City’s distinguished dozen power players – – – Mariano Rivera, Zoe Saldana, Daisy Exposito-Ulla, Phil Suarez, Mario Baeza, Marc Anthony just to name a few. GET TO KNOW THEM ………

As lines snaked outside marijuana dispensaries in Colorado on day one of legal weed, the themes of the day were obvious and cliché: stoners, bongs, the munchies.

Yet, if legal weed is now a real product, like beer or cigarettes or Sudafed, shouldn’t we be thinking about how to market it? And, if so, what’s the creative brief going to look like for a pot brand?

Let’s take a quick hit.

Entravision Communications Corporation announced that its Luminar division, the “big data” analytics and modeling provider has added two new senior management positions which will further strengthen the company’s data analytics capabilities and programmatic ad buying sectors.

5 Rules for Storytelling to the Next Generation

Effective storytelling, as it always has, boils down to one thing: knowing your audience. No matter what the technology or the user experience, understanding your consumer’s mindset is paramount to communicating with them.  By Roberto Ruiz – Univision Communications

Entravision Communications Corporation announced that the company has appointed Jose Villafañe to EVP of Entravision Solutions and Entravision Radio Network.  His responsibilities include all national spot and network goals for Entravision owned and operated and partner radio stations. 

SapientNitro, part of Sapient, announced its acquisition of La Comunidad, a creative agency renowned for award-winning, engaging campaigns that consistently break boundaries in cross-cultural marketing.

It’s no secret that Hispanics are driving US population growth. But in recent years, the dynamics of that growth have changed. Ten to twenty years ago, young adults entering the US to look for work caused the Hispanic population to rise. Today, immigration has slowed due to the economy – but owing to high birth rates, the Hispanic population has continued its ascent.

Advertising is a driving force in the U.S. economy, serving as a generator of job creation and sales, according to a new study commissioned by the Association of National Advertisers (ANA) and The Advertising Coalition, which represents advertisers, advertising agencies, and media companies.

In my last blog I addressed the question: do Latinos need a national leader?  I proposed that Hispanics are best served by multiple leaders who offer varying perspectives that reflect the richness of Latino internal diversity.  It just so happened that I recently glimpsed a vision of that expanding leadership.  By Dr. Carlos E. Cortés is Professor Emeritus of History at the University of California, Riverside

Thirty-four million Americans are planning to purchase a vehicle in the next six months and a new report, “Digital Influence on Auto Intenders,” from Interactive Advertising Bureau (IAB) and Prosper Insights finds that these consumers are almost twice as likely to be swayed by auto-focused digital marketing than the general population (21% vs. 12%). Moreover, automotive shoppers are 71 percent more likely to be influenced by digital advertising across multiple retail categories than the average consumer.

What’s driving this growth? Up-and-coming products—such as 3-D printers, Bluetooth wireless speakers, convertible PCs, health and fitness devices, smart watches and Ultra HD television displays—which CEA estimated would drive 65% of total industry revenue growth, despite representing just 3% of the sector overall. Revenues for these products as a whole are expected to come in at more than $6 billion this year.