Agency

Digital media had another banner year in 2013, and some of this year’s trends may provide some clues as to what may lay ahead next year. As more Web users shift to mobile and tablet screens, Web activity using computer browsers declined slightly among the top 10 websites. Online video viewing, however, continued to grow, and YouTube remained the top source for streaming, as 128 million Americans viewed video content on the site each month.

Telemundo Media announced a digital licensing deal with DramaFever.  

Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.

Just read the article by Pepper MIller – President of ther Hunter-Miller Group titled “’Total Market’ Gets Lots of Buzz, but Multicultural Agencies Will Suffer Badly” regarding her warning of the demise of Ethnic agencies and the lack of ROI for our Industry.

We at HispanicAd.com encourage the many points of view regarding Total Market, Hispanic ONLY and Multicultural approaches to reaching consumers to appear on our publication for our readers to be exposed to all trends, regardless of our opinions on the subject.

Pero …………..

A new cohort of young women—members of the so-called Millennial generation—has been entering the workforce for the past decade. At the starting line of their careers, they are better educated than their mothers and grandmothers had been—or than their young male counterparts are now. But when they look ahead, they see roadblocks to their success.

All the noise surrounding native advertising complicates a very simple concept.  Have no fear, publishers and brand marketers, native advertising is easy to understand — and execute at scale — with the right technology.  Native is a great way to invigorate digital advertising, and it’s not the least bit confusing.

When asked which industries are generally honest and trustworthy so that you normally believe a statement by a company in that industry, over two in five Americans (42%) reply “none of these” – an increase from last year, when 36% indicated the same.

The Interactive Advertising Bureau (IAB) releases “The 2013 IAB MIXX Awards Insights Report,” that for the first time takes a revealing deep dive into a curated collection of select winning campaigns, providing analyses on what works and why through the eyes of top digital marketing leaders. Insights on emerging trends and expert commentary on each piece of work are woven together with campaign case studies as well as video interviews.

Univision Communications Inc. announced the appointment of Mehul Nagrani to senior vice president and general manager, Digital. Nagrani, formerly senior vice president, Digital Operations, will continue to be based in New York and report to Kevin Conroy, president, Digital and Enterprise Development.

And here we go again.

Programmatic buying has dramatically altered the online video landscape. What was once reserved almost exclusively for banner ads has now evolved into online video’s next big opportunity.

Tustin-based alPunto Advertising has partnered with the Coast Colleges District, which oversees three colleges and 5 campuses in Orange County, California to study better and more effective ways of attracting Latinos to college, plus ways to make it easier for Latinos to decide to attend college.

US Hispanic focused Public Relations agency The JeffreyGroup will expand its offering to include advertising and marketing disciplines and re-brand itself as an Ad Agency in 2014.

Every year there’s someone difficult to shop for. As we head into the holiday season, everyone has that friend or relative who poses a tricky gift-giving conundrum.

Age and Sex Table Packages and Race and Hispanic Origin Table Packages: 2012 — These table packages are from the Current Population Survey and include detailed statistics about five-year age groups by sex, the older population (55 and older), and the Hispanic, black and Asian populations. The tables provide a wide range of social and economic characteristics, such as marital status, educational attainment, nativity, employment status, occupation and poverty. These tables are also available for previous years and are only available at the national level and should not be confused with similar American Community Survey statistics.

WPP’s Millward Brown and Ogilvy & Mather released a syndicated tool for understanding a brand’s value across racial or ethnic segments. The Brand Cross-Cultural Index (BCCI) is a brand equity database, assesses and ranks brands based on their appeal to non-Hispanic White, Hispanic, Black and Asian consumers.

According to Radio INK, that’s what some lawmakers seem to be thinking in a letter written to new FCC Chairman Thomas Wheeler from the Committee on Energy and Commerce. The opening paragraph highlights the importance of the commission’s removal of the Fairness Doctrine, calling it an intrusion into free speech. That’s followed up by a call to stop “this most recent attempt to engage the FCC as the news police.” What has lawmakers all twisted up is the commission’s November Public Notice announcing a field test for the research design of a multi-market study of critical information needs. The committee letter states, “The proposed design for the CIN study shows a startling disregard for not only the bedrock constitutional principles that prevent government intrusion into the press and other news media, but also for the lessons learned by the Commission’s experience with the Fairness Doctrine.”

The Hispanic Public Relations Association’s Chicago Chapter (HPRA Chicago) announced its 2014 Executive Board.

As an end-of-year exercise, I’ve identified three important advances in the T/V (Television/Video) ecosystem from 2013 that will have a favorable impact on the new, emerging ad-supported business model. These are changes that let go of the things that don’t work in the traditional television model, in favor of those that digital T/V brings — promising a better viewer experience, better advertiser value, and more revenue potential for media providers.

Daniela Busoli has been promoted to CEO FremantleMedia Brazil, based in São Paulo, while Adrián Santucho becomes the new CEO of FremantleMedia Mexico, US Hispanic and Pan-Regional Productions, based in Miami.