Agency

Asian Americans are the fastest-growing multicultural group in the U.S. and are 54 percent more likely than overall U.S. households to have incomes of $100,000.00 or more according to a new report released today by Nielsen.

The average American consumed almost 60 hours of content each week across TV, radio, online and mobile in 2012. Of the many mediums, radio remains a constant in our daily lives. The average American radio listener tunes in to radio over two hours per day (or 14 hours per week), making it the second-most consumed form of media after TV. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total connections will help marketers best reach their audiences.

We are a nation of consumers.  In fact, we’re an entire world full of consumers.  We operate a global economy, which thrives on the simple fact that people either need or want to buy stuff.  Some of the stuff you buy is necessary, while most of it isn’t, but at the end of the day the world seems to revolve around consumerism (for better or worse).

Sonia Sroka, executive vice president and group head of multicultural marketing, has been selected as one of LatinTRENDS’ 2013 Latino Trendsetters. Sroka received her accolade at the 12th Annual Latino Trendsetter Awards and Scholarship gala on December 3, 2013 at the Metropolitan Pavilion in New York City.

Daisy Expósito-Ulla, Chairman-CEO of d expósito & Partners, was recognized last night in New York City for being a “Latina Trendsetter,” a distinction created by Latin Trends magazine which celebrated its 12th Annual Latino Trendsetter Awards at The Metropolitan Pavillion.

To say it has be an interesting past few months for the healthcare and wellness industry would be the understatement of the year. The consumer health and wellness space is evolving and shifting at a rate and level never seen before. Of course, the rollout of the Affordable Care Act is a big reason why. But, perhaps more importantly, it is the part technology is playing. The consumerization of technology has propelled massive changes that have created a newly empowered consumer more involved and in charge. And it’s causing major disruptions with how to target, reach and engage with these empowered consumers to gain their loyalty, trust and business.

To improve planning, enhance performance and optimize spend, the most effective marketing organizations inject data and analytics into every phase of their marketing process. Here are six essential practices that best-in-class marketing organizations employ to become more data-driven — and, in turn, make better, more profitable decisions.

What will make you successful in 2014 and beyond? Presuming digital continues to pervade — which it will — the environment will favor marketers who are not only smart and deliberate, but can adapt and pursue serendipitous shifts and opportunities.

Success will depend evermore on agility.

Here are key areas where you should put your organization to the “agility torture test”:

Following a change of ownership and expansion from California to Texas and Florida, SenaReider has officially opened its doors, and its new website, for business under a new brand identity, new leadership and a renewed focus on what it has always done best: using edgy creative to break through the clutter for brands like Del Monte Fresh Produce, Bird’s Eye Foods, 24 Hour Fitness and The North Face.

What happens to your digital life after you die? It’s a question not many consider given how embedded the internet is in their lives. The typical web user has 25 online accounts, ranging from email to social media profiles and bank accounts, according to a 2007 study from Microsoft. But families, companies and legislators are just starting to sort out who owns and has access to these accounts after someone has died.

The following are a few key findings about who NGLs are and how they’re encountering the world in these recessionary times.

Marketing executive Graciela C. Eleta has been elected to the National Board of Directors of The Leukemia & Lymphoma Society (LLS), effective November 2013. Her term will run through June 30, 2016.

NBCUniversal announced the appointment of Raquel “Rocky” Egusquiza to Vice President, Community Affairs, Hispanic Enterprises & Content at NBCUniversal effective December 9. Egusquiza will report to Joe Uva, Chairman, Hispanic Enterprises & Content, NBCUniversal and will be based in New York.

A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.

Mattel is an iconic american toy manufacturer responsible for the release of several iconic toys throughout the 20th century.  Namely Mattel has single handedly raised American children to demand Barbie, Hot Wheels, Fisher Price and now Monster High Dolls.  Contributing authors of the May 2010 issue of Theatre Journal indicated the power iconic brands have on culture stating that,  “Iconic brands spin narratives, complete with “plots and characters,” that address “the collective anxieties and desires of a nation” and provide a kind of magical resolution of “cultural contradictions”.   However, Barbie’s sales are down 12% this quarter as there is a new girl in town.

The stars were shining bright last Thursday night in Las Vegas as some of Latin Music’s most prominent names attended Cosmopolitan en Español  invite-only “Noche de Estrellas On The Edge with Cosmo” post-Latin Grammy extravaganza.

Experian Marketing Services released a new Hispanic shopping analysis that shows Hispanic adults are more frequently visiting retailer Websites than the average online population.

The report examines the Hispanic auto insurance purchasing decisions and how mobile and tablets play an important role on their choice.

Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster.

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have.  Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.