What will make you successful in 2014 and beyond? Presuming digital continues to pervade — which it will — the environment will favor marketers who are not only smart and deliberate, but can adapt and pursue serendipitous shifts and opportunities.
Success will depend evermore on agility.
Here are key areas where you should put your organization to the “agility torture test”:
Following a change of ownership and expansion from California to Texas and Florida, SenaReider has officially opened its doors, and its new website, for business under a new brand identity, new leadership and a renewed focus on what it has always done best: using edgy creative to break through the clutter for brands like Del Monte Fresh Produce, Bird’s Eye Foods, 24 Hour Fitness and The North Face.
What happens to your digital life after you die? It’s a question not many consider given how embedded the internet is in their lives. The typical web user has 25 online accounts, ranging from email to social media profiles and bank accounts, according to a 2007 study from Microsoft. But families, companies and legislators are just starting to sort out who owns and has access to these accounts after someone has died.
The following are a few key findings about who NGLs are and how they’re encountering the world in these recessionary times.
Marketing executive Graciela C. Eleta has been elected to the National Board of Directors of The Leukemia & Lymphoma Society (LLS), effective November 2013. Her term will run through June 30, 2016.
NBCUniversal announced the appointment of Raquel “Rocky” Egusquiza to Vice President, Community Affairs, Hispanic Enterprises & Content at NBCUniversal effective December 9. Egusquiza will report to Joe Uva, Chairman, Hispanic Enterprises & Content, NBCUniversal and will be based in New York.
A new ANA (Association of National Advertisers) study entitled, “Payment Terms – Current Practices for Marketing Services,” reveals that 43 percent of marketers have extended payment terms this year on at least one marketing service in their portfolio. That portfolio includes agency fees, research, media, production, and talent payments.
Mattel is an iconic american toy manufacturer responsible for the release of several iconic toys throughout the 20th century. Namely Mattel has single handedly raised American children to demand Barbie, Hot Wheels, Fisher Price and now Monster High Dolls. Contributing authors of the May 2010 issue of Theatre Journal indicated the power iconic brands have on culture stating that, “Iconic brands spin narratives, complete with “plots and characters,” that address “the collective anxieties and desires of a nation” and provide a kind of magical resolution of “cultural contradictions”. However, Barbie’s sales are down 12% this quarter as there is a new girl in town.
The stars were shining bright last Thursday night in Las Vegas as some of Latin Music’s most prominent names attended Cosmopolitan en Español invite-only “Noche de Estrellas On The Edge with Cosmo” post-Latin Grammy extravaganza.
Experian Marketing Services released a new Hispanic shopping analysis that shows Hispanic adults are more frequently visiting retailer Websites than the average online population.
The report examines the Hispanic auto insurance purchasing decisions and how mobile and tablets play an important role on their choice.
Bulova has selected The San Jose Network Ltd as its Latin American advertising agency of record. The San Jose Network Ltd adds the luxury clock and watch retailer to its growing client roster.
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have. Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.
Marketers are more focused on revenue than ever before, but ROI measurement has a long way to go, as 2 in 5 still don’t have an attribution model in place, and many admit ROI remains elusive.
Despite trends to the contrary, some media futurists believe media hardware and software might be free to consumers down the road — as long as key marketers can hit them with a few messages from time to time. Make that a lot of the time.
It used to be that choosing a college major in any “content-related” discipline was the equivalent of an employment death sentence. English, philosophy, history, you name it — merely mentioning the possibility of focusing on any of these areas would make even the most well-intentioned parent of the ‘80s and ‘90s cringe, sigh, and cross their fingers in the hopes that their children would, above all else, not move back home at the end of it all.
Bolstered by growing ecommerce sales and time spent across digital channels, the US retail industry will grow its digital ad spending more rapidly this year than in 2012, according to new figures from eMarketer.
There’s a hot topic getting tossed around quite a bit as of late: programmatic direct, which furthers the notion of all online advertising headed toward an automated, dashboard-driven future.
Advertisers are spending more than expected on real-time bidding, which is expected to account for a significant share of all display ad spending in the US this year and in the near future, according to a new eMarketer report, “Programmatic Advertising: Forecast and Future Growth Trends.”
In last week’s blog post, we highlighted the importance of music in Latino young adults’ lives. This week, we turn to the listeners themselves. Which artists and genres are their favorites? And what are the demographics of this audience overall?
