Agency

Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.

Multicultural Health Marketing. The magazine features articles authored by the key thought-leaders in the multicultural health marketing sphere and focuses on best practices for reaching the key multicultural populations in America such as African Americans, Hispanics, and Asian Americans.

For several years, young users with disposable income who were typically males were the dominant demographic using the internet in Mexico, and evidence points to that same group as the typical early adopters of new technologies and activities such as instant messaging, social media and ecommerce.

My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically.

Faced with continued economic uncertainty and used to doing more with less, consumers will take a conservative approach to spending this holiday season.

It’s that time of the year when all the marketing world is awash in its usual sea of pink, it seems like a good time to ask why so much cause-related branding has so little emotional clout. No matter how well planned, breast-cancer pink (not to mention save-the-environment green or prostate-protecting blue) has often become invisible to cause-bombarded consumers.

MiTú announced that it has launched a male focused channel: MACHO.

The Labor Department released its delayed Jobs Report on Monday, announcing that American employers added 148,000 jobs in September, well below the forecast of 180,000.  For the youth of America, transitioning into adulthood has become more delayed and harder to reach – a reality that will result in a lasting impact on the country’s society and economy, and play into the “lost generation” that many economists have identified for millennials.

ESPN Deportes announced the return of Dream Job: El Reportero, the nationwide search to find the final member joining the network’s team of soccer experts in Brazil to report from the world’s biggest soccer stage, World Cup 2014.

Sun Broadcast Group, Inc. announced that Gina Suarez has joined the company, effective immediately, as Manager of Affiliate Sales. 

According to industry insiders and media sellers, Coconut Grove based Marca Advertising has been assigned the media planning and buying responsibilities for Payless Shoes Source.

Talk about connectivity! Nowadays, consumers are able to touch brands in all manners of ways. Whether it’s through a Website, smart phone, tablet, call center or retail location, the times, places and manners in which brands can make an impression – satisfactory, neutral or unsatisfactory – are infinitesimal and ever-evolving.

A focus group is not a question and answer session.  For that you can simply interview people individually in person or on the phone.  The focus group is a focused discussion to understand how people think and feel about ideas.  By Felipe Korzenny, Ph.D.

Two thirds (66%) of consumers report that the state of the economy will have some impact on their holiday shopping this year, including four in ten (41%) who say that it will motivate them to seek out bargains and coupons this holiday season, according to a new poll of over 1,000 adults conducted by Ipsos Public Affairs on behalf of Offers.com.

We talk all the time about what the future will look like, and this past week I heard some fascinating conjecture about the future of smart devices and the “Internet of things” during a jaunt across the pond to London for an IAB UK event.  That kind of discussion is what fuels most of us in this business because we feed on the promise and excitement of what’s coming. But the question remains whether or not each of us will be ready for it when it arrives. To embrace the future requires a change in behavior, and that’s not always easy. 

It is a paradox that measurement, a discipline so predicated on objectivity, can  sometimes be so subjective.

The Latino Digital Video Summit will be unlike any event ever assembled with an exclusive focus on how Latinos are influencing the Digital video space from a media, marketing and entertainment perspective.

Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube.

Small brands are beating the giants on the world’s largest online video stage, according to the first comprehensive study of brand engagement and success on YouTube.

There’s no denying the popularity of pizza, especially when it’s National Pizza Month in the U.S. And when you consider the size of this $40 billion pie, that’s a ton of slices. In fact, Americans consume 350 slices per second.