Agency

Earlier this year, Nielsen started its own scientific inquiry with the Digital Program Ratings pilot, and we had two main hypotheses to test.  By Eric Solomon, SVP Global Digital Audience Measurement

Last month, Univision kicked off its partnership with Scion with a campaign that shines a light on the brand’s “Pure Process” buying system, a tool that allows customers to easily navigate pricing directly through Scion.com, including financing, insurance and service agreements. The deal marked Scion’s very first Spanish-language upfront buy, and with Hispanics buying more new cars than ever before, how could they resist?   by Sara Hasson / Univision Insights

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Though spending is growing quickly in some less-regulated sectors of the healthcare industry, continued privacy concerns, regulatory uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.

Auto giant Ford Motor Company joins forces with Tr3s to star in the network’s new reality series “Familia de Circo”, which captures the heart and humor of Circo Hermanos Vázquez – a Hispanic family-run circus with a 40-year legacy. Under the co-created program, Tr3s will champion Ford’s Fiesta Movement, aimed to target millennials, by seamlessly integrating their brand message and assets within the synopsis of the episode through product placement, branded recaps and digital engagement on the multi-media reality series.

For ages, federal policy has encouraged advertisers to advertise by making it cost-effective, tax-wise. But now, some in Congress are reportedly thinking about reversing that longstanding tradition.  by Francisco Montero / Fletcher, Heald & Hildreth, P.L.C.

The history of advertising has been one of delegation, trust and evaluation by intermediate metrics. In these areas, advertising’s past will not define its future.

At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.

Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.

Zoraida Sambolin, co-anchor of CNN’s weekday news show “Early Start,”will join Susan G. Komen for Hispanic Heritage Month and National Breast Cancer Awareness  Month. She will participate in a nationwide, Spanish-language radio tour on Wednesday, October 9th.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division.

The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).

Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.

You’re out for your morning run and you see a family of deer, a rare sight in your neighborhood. Your first thought is, “I need to Instagram this.” It’s lunchtime and you fancy somewhere new: you go to FourSquare, Yelp, Urbanspoon to see what restaurants your friends recommend.

Through our blog series covering Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, we’ve shown that Hispanic Adult Millennials assess all life choices for risk, they see money as a protective talisman because “anything can happen,” and they seek balance instead of extremes.

Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated.

Nielsen announced the commercial launch of Nielsen Twitter TV Ratings for the measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”-the number of people tweeting about TV programs-but also the much larger “audience” of people who actually view those Tweets.

The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.

Profero has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region.

WPP’s Wing has announced the appointment of Favio Ucedo as chief creative officer.