Agency

Left unchecked, market forces continually conspire to deplete profits. Powerful business strategies can counteract those tendencies, but good strategy is difficult to formulate.

Kreative Kontent announced that Puerto Rican director Luis Enrique has joined their list of directors.

Dot Latin LLC announced GoDaddy, has signed the Registry-Registrar Agreement for the .UNO domain extension, specifically designed for the Hispanic and Latino communities, worldwide. .UNO is the first global web extension dedicated to Spanish-speaking businesses, consumers and individuals online.

Grupo Gallegos announced it was recognized by the 2013 Jay Chiat Awards. The agency won a silver award for its “Bedtime Stories” campaign with the California Milk Processor Board, the state-market trade group that created the original “Got Milk?” campaign.

Hispanic Adult Millennials place a high value on marriage – but they also see it as risky. Hit hard by the recession, money is a major impediment to finding a partner and setting a wedding date.

Mexicans and Salvadorans share a positive image of the U.S. Many believe that people who move to the U.S. lead a better life, and most of those who have family or friends who migrated say they have accomplished their goals while there. Salvadorans, 67% of whom have family or friends in the U.S., express particularly favorable opinions of the U.S.; nearly six-in-ten would move to there if they could. Many fewer Mexicans (35%) say the same.

Though companies are facing profound consumer changes largely driven by the digital shift, Accenture’s ninth annual Global Consumer Pulse Research reveals that most companies across industries have been playing not to lose.

Create strategic marketing plans that result in more impactful business decisions with comprehensive 2014 U.S. demographic reports and maps. Updated reports include population statistics, demographic estimates and projections, and consumer profiles that let you analyze markets, select site locations and reach your customers more effectively. 

The agency perception is that most RFPs are rigged in favor of one agency, and if you aren’t that agency, you’ll spend a lot of time crafting an RFP with little chance of winning.

Burdened by an uncertain economic situation and reeling from a breakdown in institutional trust, Generation Edge, or Gen Edge, the post-Millennials, meanwhile, have taken on a gritty persona rooted in a realistic approach to their careers, relationships and personas. One that younger Millennial’s feel they can learn from.

As advanced analytics capabilities have emerged as an enabler of success, we are now seeing new paradigms in how marketing campaigns are measured and investment decisions are made.

When it comes to multicultural marketing, many organizations struggle to answer the question about whether multicultural marketing ROI is justifiable. But, think about it. Isn’t that like asking whether it makes sense to market to only some consumers who buy our products and services because we can’t figure out the value of marketing to all current or potential buyers? Does it really make sense to decide that marketing to a segment of our consumers is a discretionary investment?  By  Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative and President and CEO, About Marketing Solutions, Inc.

New research shows there’s a surprising gap between the brand messages that suppliers offer to customers and what their customers really want to know.

A new study by the Pew Research Center’s Internet Project shows that 54% of internet users have posted original photos or videos to websites and 47% share photos or videos they found elsewhere online.

A few years ago, I achieved an unexpected level of financial security. For a decade I had worked in media planning, an industry not known for its exorbitant salaries. But through some basic techniques I was able to secure a decent nest egg.

The agency developed a series of images that show children with prematurely aged faces. The inspiration was a line in a Mexican news article titled “Obesidad y sus cifras en México” that stated “Today’s obese children will be senior citizens by the time they’re 30.”

Are you Hispanic or Latino? It’s a question Hispanics and non-Hispanics alike have struggled with when deciding what to call the diverse community of 53 million Americans who trace their roots to Latin America or to Spain. Officially, both terms are used by the U.S. federal government to describe this population, and many organizations, including the Pew Research Center’s Hispanic Trends Project, use the terms interchangeably in publications.

Multicultural Health Marketing. The magazine features articles authored by the key thought-leaders in the multicultural health marketing sphere and focuses on best practices for reaching the key multicultural populations in America such as African Americans, Hispanics, and Asian Americans.

For several years, young users with disposable income who were typically males were the dominant demographic using the internet in Mexico, and evidence points to that same group as the typical early adopters of new technologies and activities such as instant messaging, social media and ecommerce.

My last post introduced the concept of Responsive Relationship Marketing: the practice of listening first and communicating subsequently, allowing segmentation and tailoring to emerge dynamically.