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  By 2015, Hispanics will account for 15 percent of the total U.S. LDA population. By 2045, one-quarter of the U.S. LDA population will be Hispanic, according to the Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights just released by Technomic.

  Univision Communications Inc. announced that it has completed a marketing partnership with Scion for a campaign to begin this fall showcasing Scion’s “Pure Process” to Hispanic Millennials. This deal marks the first time Scion is purchasing Spanish-language media upfront, with the brand’s complete Spanish-language budget spanning Univision’s entertainment and sports properties.

The vast majority of consumers who use tablets also own a host of other web-enabled devices. From laptops to game consoles to smart TVs, tablet owners overindex in tech device usage—particularly smartphones—compared to the average consumer, according to a new eMarketer report, “Tablet Users’ Multidevice Habits: Connected Morning, Noon and Night (But On Different Devices).”

In 10 years, TV will be bought through audiences, not ratings.  It’s an inevitable fact, but one that is only delayed because the infrastructure of TV runs at a snail’s pace.

Some shopper segments appear to be increasing their acceptance of private label with more than a third of shoppers still saying that they are buying more private-label brands than last year. Of that group, one in three shoppers say they will probably buy even more in the future.

Increasing and more sophisticated customer demands are forcing companies to adopt new business models and deploy advanced technologies to help improve productivity and better leverage financial resources, a new survey from audit, tax and advisory firm KPMG LLP indicates.

  By Gonzalo Lopez Marti / Atkins López Martí

As an adman & marketer who has played cat & mouse & mouse & cat with Millennials (aka Generation Y, EcoBoomers, Trophy Kids) for quite some time, my humble opinion is as follows:

Millennials are accomplished manipulators.

  The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.

  What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families? Tr3s looked at all of this as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. 

  By Felipe Korzenny, Ph.D.

I read in the Wall Street Journal (September 14 – 15, 2013) that hugs are an issue now in the United States as many more people hug than ever before.  My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance.  Is this the Latino influence? Now the WSJ article talks about how to defend yourself from huggers. That is a serious departure from the nature of hugging in Latin America and other “hugging” regions of the world where the hugging is seen as a welcome sharing of human warmth and reassures people of their relationship.

Every company has mountains of customer data. Some 91% of senior marketers believe the best brands mine that data to find golden insights that drive better marketing decisions, says this week’s infographic.

  This past Sunday, September 8th, 2013, Liberman Broadcasting Inc. and Del Rey Marketing hosted the largest Fiestas Patrias celebration in the United States.

  GlobalHue has been named multicultural agency of record for U.S. Bank.

  Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via its marketing platform.

Everyone knows that ad technology is a remarkably fragmented and complex industry.  As the Lumascape shows, the ecosystem is filled with small companies focused on dominating niche categories and new business models.  I consider myself an ad tech insider/geek, but I’m still impressed if I can understand what more than 50% of the companies covered in ad tech pubs and blogs do.

The numbers aren’t pretty. The share of unemployed 16 to 24 year olds not in school is at 17.1%, according to July’s job report. That’s up from 11% six years ago. More senior citizens choose to work later into their retirement, which contributes to teens having a harder time getting entry-level jobs, now that overqualified, older people continue to stay in the workforce.

As we all know, smartphone and tablet usage among moms is spreading faster than the common cold at preschool.

After years of talking about Millennials, sweeping generalizations and stereotypes about the generation are still ruling much of the conversation. But the reality, which we see here every day in our research, is that not all Millennials are alike.

As growth in Brazil, Russia, India and China—known as the BRIC countries—slows, multinational consumer packaged goods (CPG) brands are examining other developing markets where young populations with a growing middle class are hungry for new products and experiences, according to a new eMarketer report, “CPG in Developing Markets: Consumers’ Digital Habits in Emerging Economies.”