Agency

The history of advertising has been one of delegation, trust and evaluation by intermediate metrics. In these areas, advertising’s past will not define its future.

At first blush, “beating the market” might sound like an expression better suited to investing or financial management than to business strategy. When you think about it, though, overcoming the profit-depleting effects of market forces is the essence of good strategy—what separates winners from losers, headline makers from also-rans. A focus on the presence, absence, or possibility of market-beating value creation should therefore help transform any discussion of strategy from something vague and conceptual into something specific and concrete.

Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.

Zoraida Sambolin, co-anchor of CNN’s weekday news show “Early Start,”will join Susan G. Komen for Hispanic Heritage Month and National Breast Cancer Awareness  Month. She will participate in a nationwide, Spanish-language radio tour on Wednesday, October 9th.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Bill Shadorf to Vice President of Corporate Sales-West Coast Market Manager for Spanish Broadcasting System, Inc, (SBS). Mr. Shadorf will oversee all sales and operations for SBS West Coast Division.

The country’s most influential marketers spoke to more than 2,000 attendees at the sold out Masters of Marketing Conference of the ANA (Association of National Advertisers).

Internet ad revenues surged to a landmark $20.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This represents an 18 percent increase over last year’s first-half ad revenues of $17 billion.

You’re out for your morning run and you see a family of deer, a rare sight in your neighborhood. Your first thought is, “I need to Instagram this.” It’s lunchtime and you fancy somewhere new: you go to FourSquare, Yelp, Urbanspoon to see what restaurants your friends recommend.

Through our blog series covering Tr3s’s 2012 study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty, we’ve shown that Hispanic Adult Millennials assess all life choices for risk, they see money as a protective talisman because “anything can happen,” and they seek balance instead of extremes.

Local broadcast and cable ratings increasingly are falling outside the traditional 10% benchmark error range that has served as the mainstay used in advertising negotiations. This is according to new study findings which show random error in Nielsen diaries continues to grow.

Spanish Broadcasting System Inc., (SBS) announced the appointment of Mr. Berry Jasin to Mega TV Revenue Chief & SVP of National Sales, Consolidated.

Nielsen announced the commercial launch of Nielsen Twitter TV Ratings for the measure of the total activity and reach of TV-related conversation on Twitter. Nielsen Twitter TV Ratings measure not only “authors”-the number of people tweeting about TV programs-but also the much larger “audience” of people who actually view those Tweets.

The expanding middle class meets rising food prices. The convergence of these two mega trends is set to dramatically and permanently reshape the consumer landscape.

Profero has appointed Roberto Ramos as Managing Director for Latin America. In this position, Roberto will lead the agency’s expansion into the region.

WPP’s Wing has announced the appointment of Favio Ucedo as chief creative officer. 

It’s critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them. Long-term context is challenging, though short-term minutiae can be equally daunting.

For successful companies, brand purpose is vital for inspiring and driving the total brand experience, according to the joint Marketing2020 study by ANA (Association of National Advertisers) and EffectiveBrands. Marketing2020 examines today’s over-performing brands and their leaders, including 250 CMOs and more than 10,000 marketers across 92 countries.

In addition to generation and length of time in the US, many factors account for the differences in consumer behavior.  Language and culture influence consumer behavior on the interpersonal and public level. 

Meet Jorge. Born in Colombia, he visited the United States almost 25 years ago. Jorge did not come to chase the ‘American Dream.’ He did not come to raise a family. He did not come to find love. A self-confessed travieso, Spanish for troublemaker, Jorge felt he could use a hiatus from the temptations of his hometown Cartagena. He was in his early thirties and needed to grow up. Six months with his more mature younger sister he hoped would do the trick. Jorge never went back to Colombia. Without ever intending do so, he permanently left his home. Yet interesting enough, ‘home’ never left him.

You know you’re in “the Valley” when you start to see palm trees lining the roads and you get a whiff of carne asada on every street corner. It’s more than just a cluster of cities in Texas, it is a state of mind. As marketers, we want to try our best to reach consumers in the best possible ways. We want them to connect to our message, engage in our brand and ultimately buy our products. When we analyze Hispanic consumers in the US many of us break them down by generation, length of time in the US, education, basic demographics, but that is sometimes not enough. If we seriously want to understand consumers we must understand the places in which they live.