Agency

  The PNC Financial Independence Survey sought insights into the financial mindset of 20-29 year-olds who are establishing their careers in a highly competitive job market in the shadows of the global recession. The study compares responses within the millennial age group, between Hispanic and non-Hispanics and between those with and without higher education.

Whether it’s advertising via old standbys like TV, newspapers and radio or newer media like mobile and online, earning consumer trust is the holy grail of a successful campaign, according to Nielsen’s latest Trust In Advertising report.

  What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families? Tr3s looked at all of this as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. 

  By Felipe Korzenny, Ph.D.

I read in the Wall Street Journal (September 14 – 15, 2013) that hugs are an issue now in the United States as many more people hug than ever before.  My first reaction was that as tortillas overtake white bread and salsa overtakes ketchup, hugs overtake social distance.  Is this the Latino influence? Now the WSJ article talks about how to defend yourself from huggers. That is a serious departure from the nature of hugging in Latin America and other “hugging” regions of the world where the hugging is seen as a welcome sharing of human warmth and reassures people of their relationship.

Every company has mountains of customer data. Some 91% of senior marketers believe the best brands mine that data to find golden insights that drive better marketing decisions, says this week’s infographic.

  This past Sunday, September 8th, 2013, Liberman Broadcasting Inc. and Del Rey Marketing hosted the largest Fiestas Patrias celebration in the United States.

  GlobalHue has been named multicultural agency of record for U.S. Bank.

  Mobile has surpassed desktop as the device used to open the greatest percentage of email marketing messages in the US, according to Movable Ink’s study of emails delivered via its marketing platform.

Everyone knows that ad technology is a remarkably fragmented and complex industry.  As the Lumascape shows, the ecosystem is filled with small companies focused on dominating niche categories and new business models.  I consider myself an ad tech insider/geek, but I’m still impressed if I can understand what more than 50% of the companies covered in ad tech pubs and blogs do.

The numbers aren’t pretty. The share of unemployed 16 to 24 year olds not in school is at 17.1%, according to July’s job report. That’s up from 11% six years ago. More senior citizens choose to work later into their retirement, which contributes to teens having a harder time getting entry-level jobs, now that overqualified, older people continue to stay in the workforce.

As we all know, smartphone and tablet usage among moms is spreading faster than the common cold at preschool.

After years of talking about Millennials, sweeping generalizations and stereotypes about the generation are still ruling much of the conversation. But the reality, which we see here every day in our research, is that not all Millennials are alike.

As growth in Brazil, Russia, India and China—known as the BRIC countries—slows, multinational consumer packaged goods (CPG) brands are examining other developing markets where young populations with a growing middle class are hungry for new products and experiences, according to a new eMarketer report, “CPG in Developing Markets: Consumers’ Digital Habits in Emerging Economies.”

Interactive video advertising has been a clear winner for entertainment companies and automakers. But now, unlikely suitors including consumer packaged goods (CPG) and pharmaceuticals are seeing success with the immersive ad concept. Tal Chalozin, co-founder and CTO of Innovid, a New York-based technology company that creates and measures video ad campaigns, spoke with eMarketer’s Danielle Drolet about where interactive video advertising is headed and what marketers need to know as it evolves.

As part of its dedicated Latino market DR coverage, the new Hispanic IMS reporting will monitor 32 Spanish-speaking networks and their telecast of the top 50 and top 100 direct response campaigns. 

Oscar, a new health insurance provider, has named New York-based The Vidal Partnership (TVP) as its agency of record for all their Hispanic marketing needs.

    It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad performance—and sales.

  In a multidevice world, sequential ads delivered to the right screen at the right time can help lead consumers down the purchase funnel, says Yahoo’s Steve Schuler.

  In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.

  Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.