Agency

In RSW/US’ most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either “Effective” or “Highly Effective”. Numbers jumped to over 90% when “Somewhat Effective” was added to the answer pool.

For thirteen years running and laughing, Congressional Hispanic Caucus Institute (CHCI) and NUVOtv have teamed up to provide comic relief during CHCI’s annual Hispanic Heritage Month events.  From Carlos Mencia and Cheech Marin, to Greg Giraldo and Paul Rodriguez, the top Latino comics in America have turned out to show support for CHCI’s leadership development programs while providing an oasis of humor for thousands of CHCI stakeholders over the yea

HolaDoctor announced the appointment of Ivan Salazar to the position of Senior Vice President of Technology.

  The amount of time TV viewers in the US spend watching digital video is rising fast, especially as their choices for where and what to watch continue to expand. An Ipsos MediaCT survey of TV viewers—defined as those who watch TV during primetime at least twice per week—found that in May 2013, more than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week. A solid 40% did so at least once a day.

Everyone is talking about native advertising these days, yet a real definition has not been determined. As such, it’s up to each content publisher to define how they plan to execute a native approach that works best for their audience.  

I remember the first time I saw the line of Secret’s “Mean Stinks” deodorants while running through Target, and I actually stopped in my tracks. What is that? Is it a mistake? Wow, the brand is taking a bold stand against high school/college bullying and that is the manifestation of the campaign on pack. When I returned to my laptop that evening, I became obsessed with Mean Stinks – the booming online community, the blue pinky challenge, celeb endorsements. Brilliant.

In June 2013, Pinterest ranked as the fifth fastest-growing social network in Mexico, expanding 127% when compared with the same month in 2012, according to comScore. The improvement came from a very small base, however, and it pushed the number of subscribers in Mexico up to 500,000 only, comScore found.

Interpret LLC announced the hiring of Diego Rodriguez and the launch of New Media Measure Hispanic, the Hispanic version of their New Media Measure media consumption tracking service.

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.”

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online

  88% of consumers use mobile devices and PCs when planning a purchase. Here’s a look at the changing behaviors of mobile shoppers.

  The U.S. Census Bureau reported today that 11.4 million married-couple households, or 21 percent of all married-couple households in America in 2011, had at least one spouse born in another country. About 13 percent (7.3 million) of households had two foreign-born spouses, and 7 percent (4.1 million) had one native-born and one foreign-born spouse.

  It seems whenever the conversation turns to the Hispanic market, everybody focuses on biculturals. Whether its veteran Hispanic marketers or newbie brands looking to increase their investment in the Hispanic market, everybody asks about bicultural Hispanics.

Traditional agencies are being disintermediated as marketers increasingly turn inward for services, according to a new survey by the ANA (Association of National Advertisers). Fifty-eight percent of marketers currently utilize in-house agencies – a 16 percentage point increase from 2008.

Telemundo Station Group is celebrating Fiestas Patrias by participating in a series of events to be held surrounding the independence of Mexico and various Latin American countries, including Belize, Brazil, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala and Chile that takes place in September.

With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.

In 2011, 7.7 million children in the U.S.–one-in-ten—were living with a grandparent, and approximately 3 million of these children were also being cared for primarily by that grandparent.

Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He’s controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez’s personality. The result translated the payment services into a fun experience.

  It will begin appearing across Yahoo properties globally tonight.

Sunday, September 8th is National Grandparents Day – a day to honor grandmas and grandpas everywhere and celebrate all that they do for their kids and grandkids. And within Hispanic families, Tr3s’s research has shown that los abuelos are doing quite a lot for their families. They often play a large and central role because Latinos tend to live within close proximity to each other – sometimes in the same household, sometimes in the same geographic area.