Agency

Since food trucks appeared on the restaurant scene their perceivable threat to brick-and-mortar restaurants has been widely debated, and a recent survey conducted by The NPD Group.

Brand stretch involves expanding the offering beyond the brand’s ‘core’. More specifically, it involves launching new products and/or services under an existing brand name, typically into adjacent categories, or into totally new offers and categories.

A record number of 21.6 million Millennials are currently described by the U.S. Census as living at home, and they have become the fodder of late-night comedians. They are described as living in their parents’ basements, spending all their time on Facebook and wasting their days as the “boomerang generation.” The reality of the situation of adult children returning home is often much more positive than is portrayed in the media. A topic that has not been well explored is the opportunity to market to the parents of these young adults, especially their moms, who may be relishing having their children back for a while, knowing it is a time that will likely pass too soon.

Retailers often talk about how Hispanics are different in their approach to dress, clothing, and fashion. There has been coverage in the press about how some shopping centers are morphing themselves into Latino shopping centers to better serve their local communities and stay in business. By Felipe Korzenny, Ph.D.

Changing the color of the price from black to red on an advertisement makes men think they are getting a bargain, according to research from the University of Oxford Said Business School.

As employers grapple with an increasingly competitive talent pool, the most innovative companies are redefining their human resources practices to differentiate themselves and rise to the surface in today’s dynamic job market.

According to a survey by Alteryx and AbsolutData of industry leaders last spring, the impediments to leveraging customer analytics involve the persistence of corporate silos, a general lack of expertise within the company, and the burden of simply managing the sea of data.

Labor Day is just a few weeks away. After the unofficial end to summer, the floodgates will open to fall festivities, Halloween, and the winter holidays. Now is the time for brands to consider how they will reach moms during this valuable time of year.

No-nonsense TV Judge Cristina Perez, Actress and DIY Network Host Jackie Guerra, and Actress Estephania LeBaron come together on Thursday, March 18, for Catalina magazine’s 2nd annual “Essence of Latinas” event.

This is the fifth annual publication of the BrandZ Top 100 Most Valuable Global Brands. To download report CLICK on link below: http://www.hispanicad.com

This report bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication. The report also maps out 20-plus Things to Watch in Retail, from innovative business models to shifting consumer behaviors to the latest tech developments.

The Pew Hispanic Center has been renamed “Pew Research Center’s Hispanic Trends Project.” It will be under the direction of Mark Hugo Lopez, who in July was named director of Hispanic research for the Pew Research Center.

Many of the posts focusing on specific insights from Tr3s’s 2012 research study Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty have circled around an important theme: their desire to avoid risk. This week, we’re going to go into more depth on this topic because it is perhaps the most important piece of general information about Hispanic Adult Millennials to emerge from our research.

Online retailers are putting more dollars to retargeted ads to remind shoppers of the item they once seemed interested in buying.

The marketing community has been closely monitoring the evolution of the path to purchase and its impact on not only reaching, but influencing and engaging consumers. P2P has become a key reference point for media planning, resulting in major changes to the way consumers buy and the way marketers plan their campaigns. In this “new media mix,” consumers have emerged as a critical partner in media planning.

The results of the survey revealed an increased awareness of content marketing since last year, with marketers more frequently putting formal content marketing programs in place. 78 percent of respondents stating that they are somewhat familiar or very familiar with content marketing (up 13 percent), and nearly half (49 percent) reported having a formal content marketing strategy in place.

How are Hispanic Adult Millennials spending their time? Tr3s sought an answer to this question in its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Looking at how their time is distributed between family, friends, school, and “me time,” Tr3s made comparisons between Hispanics and non-Hispanics 18 to 29 who live with their parents, as well as those who have moved out to form their own families. By Insight Tr3s