Agency

  In a multidevice world, sequential ads delivered to the right screen at the right time can help lead consumers down the purchase funnel, says Yahoo’s Steve Schuler.

  In the next Hispanic411 Webinar, entitled “Auto Dealers Share Keys to Driving Growth with Hispanics,” Univision will unveil insights and testimonials to arm automotive marketers and service providers at any scale with the tips and tools to successfully court and convert Hispanic-American car buyers. The webinar will feature industry research and exclusive dealer and consumer testimonials to uncover some of the most important learnings around driving growth with this important consumer segment.

  Paul Presburger, the CEO of Pantelion Films, a joint venture of Lionsgate and Grupo Televisa, and Managing Director of Televisa USA, the U.S. television studio arm of Mexican media giant Grupo Televisa, will be the afternoon keynote interview guest at the 11th Annual Hispanic Television Summit, presented by leading television industry publications Broadcasting & Cable and Multichannel News at the New York Marriott Marquis Hotel on Wednesday, October 2, 2013.

Based on data received from 57 markets around the world, Carat’s data shows continued positive momentum for global advertising expenditure in 2013 and 2014. Carat predicts global advertising expenditure will grow by +3% in 2013, a slight decline from the +3.7% predicted in March 2013, and global advertising spend forecast for 2014 will grow by +4.5%, also down fractionally from the previous forecast of +5.0% in March 2013.

Telemundo Media, Tapestry and Information Resources, Inc. (IRI) announced the launch of a proprietary new study to maximize the return on investment of Hispanic advertising campaigns to be launched this fall. The study will be the first in the industry to utilize IRI’s exclusive store-level data and offer clients the ability to utilize its Hispanic Marketing Mix Models to evaluate the effectiveness of Hispanic advertising campaigns.all.

JElena Group, an integrated marketing agency, developed the infographic below to highlight their unique interests, social media use, language of preference and cultural roots.

The possibilities of turning Miami into Latin America’s technology capital awaken the enthusiasm within investors and entrepreneurs in the region. Even further than the encouraging aspects, the challenge lies in generating a stimulating environment that contributes to innovative ideas.

How big can your phone actually become and still be considered a phone?

After getting a head start during 2012, Mexico continued to lead Latin America in tablet uptake and usage during the first half of this year. According to the April 2013 McAfee “Digital Assets Survey,” 37% of internet uses in Mexico owned a tablet. By comparison, 33% of internet users in Brazil said they owned the coveted device.

Gone are the days of stereotyping a Hispanic as a Spanish-speaking morenito immigrant. In short, the new Latino can be described as American-born, driven and ambicultural, embracing both the Latino and American sides of their identity.

Omnichannel marketing first took hold among retailers anxious to tap into consumers’ time-, place-, platform- and device-shifting habits, and digital continues to blur where, when and how people interact with marketers, according to a new eMarketer report, “Key Digital Trends for Q3 2013: How Omnichannel Is Blurring Boundaries Everywhere.”

Among consumer packaged goods (CPG) categories, personal care brands have been among the slowest to capitalize on the advantages offered by digital media.

By 2030, 60 percent of the world’s population will live in cities. That could mean great things for economic growth—if the cities handle their expansion wisely. Here’s how.

In the last three years, the growth of smartphones and tablets has doubled the amount of time Americans spend online, says this week’s infographic, and they’re spending most of that time jumping between mobile and PC platforms.

Few would argue against the importance of appealing to a U.S. Hispanic population numbering 52 million (U.S. Census Bureau, 2013) and with a purchasing power of $1.2 trillion (Selig Center for Economic Growth, 2012). But can this critical segment of the population truly be targeted effectively? The answer is a resounding yes, and the entertainment industry showcases many reasons why.

A Blip for Mainstream Giants, A Boon for Smart Nimble Hispanic Agencies

By: Liz Castells-Heard

In an incisive and thoughtful Ad Age article of 8/27, Judy Shapiro sounds the death knell for the agency business we’ve known for the last 50 years. The slowing economy and explosion of game-changing technology challenges the huge organizations that often ‘stifle innovation, imagination and initiative.  Such as the great American Dream goes, so goes Madison Avenue’.  

As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they are stepping up their own involvement in shaping and driving digital strategies.

Focus on television advertising has hit a three-year low as the gap between TV and digital narrowed to its closest point ever, according to the most recent quarterly survey compiled by STRATA.

The Jimmy Dean brand will release a new Spanish-language TV commercial this month to promote its popular line of breakfast sandwiches to Hispanic consumers.

alPunto Advertising’s Enrique Turégano was recognized by the American Heart Association this past week at the completion of his two year term as Chairman of the Western States Affiliates’ Health Equity Task Force.