Agency

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture.

Newlink America released The Case for Culturally Competent Health Marketing, a white paper that addresses the importance of cultural competency in health care marketing.

According to a new report by Rabobank’s Food & Agribusiness Research and Advisory group, if the wine industry were able to bring Hispanic wine consumption up to the level of the broader U.S. population, annual wine consumption among Hispanics would increase by nearly 50 million cases over the next 20 years.

Many Hispanic Millennials are living with their parents well into adulthood to reduce their overhead costs. But with the exception of those with public transportation access, most still need a car to get around. How do their behaviors and choices about cars compare to non-Hispanic Millennials and foreign-born Hispanics in their thirties? By Insight Tr3s

The NPD Group, Inc. finds that the majority of Millennials’ retail dollars are being spent in brick-and-mortar stores.

Grocers, like other retailers, are increasingly aware of both the challenges and opportunities presented by technology.

Which country is the most anxious? Of the 27 surveyed, Pakistan stands out, with nearly 6 in 10 respondents reporting that they are very anxious. Globally, the cost of living generates the greatest anxiety, specifically driven by concern about the price of everyday essentials like food and gas.

Hispanic Customer Experience Satisfaction is often Higher than Non-Hispanic YET Churn Rate is often Higher. What?

The report found while basic demographic information can provide a glimpse at new movers, a more intelligent and holistic view of individual consumers can be architected with advanced data overlays.

Just as many fear social media and email are negatively impacting how we communicate with one another today, many new developments throughout history have been met with fear of the changes they would bring.

CIOs appear to be more committed to greater collaboration than CMOs, according to the report, The CMO-CIO Disconnect.

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe.

Consumers are driving the changes in the car buying experience and automakers are adjusting their marketing strategies to influence the decision making process. According to PwC’s Autofacts Analyst Note for August, automakers are investing in new social media and digital campaigns to launch vehicles and engage the next generation of consumers.