Agency

In last week’s blog post, we shared that practicality is often an attribute among Hispanic Adult Millennials – but convenience can be a distraction that derails their pragmatism. When it comes to nutrition, there is a similar dynamic at work. Eating well is really important to them – but that doesn’t always translate to a healthy diet. Sometimes they choose food that’s easy to get or prepare. And sometimes they just like to indulge in unhealthy treats.

Edelman announced it has been selected as the public relations agency of record by Cincinnati Children’s Hospital Medical Center and Toyota to lead its nationwide “Buckle Up for Life” – or “Abróchate a la Vida” in Spanish -national program, the only one of its kind.

By Enrique Turegano / Al Punto I saw an ad on Univision for an SUV…nice ad. But the VO caught me off guard. It was the poem by Antonio Machado and famous song by Juan Manuel Serrat, “Caminante No Hay Camino”. Great song, great poem…but I wonder how much it connects with US Hispanics….mostly US Mexicans. Do they even know it? Is it important to them? Does it connect emotionally like it does for Spaniards and some South Americans? Probably NOT. Here’s my guess:

1) The creative in charge is from Spain.
2) The creative in charge is a JM Serrat fan.

Thoughts?

According to a new eMarketer report, “Key Digital Trends for Midyear 2013: The Fragmentation of Mobile,” diverging use cases on smartphones and tablets herald the end of mobile as a monolithic category. Increasingly, advertising and commerce solutions will need to respond to not just different screen sizes, but also different screen uses.

As things heat up with ACA implementation, a lot of attention is being given to Hispanics. While some of that attention is driven by politics (based on the significant impact Hispanics had on the results of the 2012 election), most of it is being driven by market realities.

Email remains a workhorse for marketers: It’s cheap and reasonably effective. According to an April 2013 Economist Intelligence Unit survey of US and UK web users, email ranked as among the top outreach channel at each stage of the purchase process, from introduction, to final prepurchase assessment to post-purchase follow-up.

The number of single father households has increased about ninefold since 1960, from less than 300,000 to more than 2.6 million in 2011.1 In comparison, the number of single mother households increased more than fourfold during that time period, up to 8.6 million in 2011, from 1.9 million in 1960.

A one-size-fits-all approach doesn’t work; understanding the habits and diverse needs of consumers around the world is critical for success in today’s shrinking world.

As economic anxiety eases, women of all ages across the world are shifting priorities and charting the course for the future, according to a global research study published today. In addition, the findings suggest Gen Y women, with similar perspectives and marketplace preferences that transcend borders and cultures shaped by shared experiences of technology, social media and emerging brands, have been deemed the first truly global generation of consumers.

As the most desirable business goal, breakthrough innovations don’t come easy. Even though companies dedicate massive amounts of time, talent and resources to their innovation efforts, few initiatives yield something that’s truly a runaway success.

Data and analysis alone cannot drive marketing activities. Even in today’s Big Data mania, marketers still understand that customer engagement is the most important element of a successful program.