Agency

The producers of the highly successful musical production Menopause the Musical have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical, debuting October 17 at the historic Montlabán Theater in Hollywood.

The study also reveals that CPG companies have changed their trade promotion investments since the start of the economic downturn in 2008. According to the study, 71 percent of CPG companies have increased their trade promotion spending in response to the economic downturn – 23 percent by more than one. Many executives participating in the study believe the additional investment has delivered additional value: 27 percent believe their return on investment (ROI) has increased by more than a quarter since the downturn, while 16 percent believe that their ROI has declined.

MAGNA GLOBAL predicts the global advertising market to grow by +3.0% this year, to $486 billion, thus slowing down from 2012 (+3.9%), and then accelerate by +6.1% in 2014, to $515 billion. Compared to MAGNA’s previous forecasts, published in December 2012, this represents a small downgrade for 2013 (-0.1%) and a small increase for 2014 (+0.1%).

In today’s hyper-competitive conditions, where change is the only constant, the ‘grow or die’ mandate has never been more apt. Particularly for organisations battling it out for share of consumers’ hearts, mines and wallets.

comScore, Inc. and UPS released the second UPS Pulse of the Online Shopper: A Customer Experience Study, a report analyzing e-commerce preferences including mobile trends, social media impact and the integrated buying experience of shopping in physical stores and online – also known as omnichannel retailing.

An overwhelming share of America’s lesbian, gay, bisexual and transgender adults (92%) say society has become more accepting of them in the past decade and an equal number expect it to grow even more accepting in the decade ahead. They attribute the changes to a variety of factors, from people knowing and interacting with someone who is LGBT, to advocacy on their behalf by high-profile public figures, to LGBT adults raising families.

Choice is a significant contributor to the growing fragmentation in the media market, as well as an unprecedented availability of consumer data. Consumers now have myriad platform, device, viewing occasion and product choices, and they’ve baked most of these choices into their everyday lives. This proliferation of choice, however, has created a spider-webbing of options for marketers to keep track of.

‘¡No me vas a salir desarreglada!’ (do not go outside without being made-up!) If you are Latina, it is very likely you have heard your mom, abuela or tia (grandma or aunt) say those words; and, it is very likely you will also say it to your daughter too! This is a dynamic commonly known by many beauty companies that are already capitalizing on this insight by reaching Latinas as a prime market for growth. But, what about Latinos? What if the same insight of cultural and personal pride translates to men? By Lili Gil Valletta – XL Alliance

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

My former colleague and respected Hispanic digital marketer Lee Vann recently wrote a rebuttal to my latest article on Hispanic digital behavior.

While I appreciate his spirited disagreement and do not disagree or dispute any of the data points he has shared in his article, they fail to make a compelling argument that because Hispanics continue to speak Spanish that they prefer to conduct their digital lives in Spanish, or consume digital content in Spanish.

By Jose Villa / Sensis

“Is the New Pope Latino?” — This is not a trick question, but an actual news headline that caught me by surprise. By Carlos E. Cortés / Univision Insights

According to Radio Ink Magazine, the battle between Pandora and performance rights organizations like ASCAP and BMI just got a little more interesting and, for sure, will be heading to court. BMI has ended negotiations with Pandora and filed a lawsuit against the online music service.

Just as Google will claim more than half of mobile internet ad spending around the world this year, the search giant will also account for more than half of total US mobile ad spending, eMarketer predicts.

JeffreyGroup celebrated its 20th anniversary at a 225-person party last night (Thursday, June 13th). The largest independent communications firm focused on Latin audiences commemorated the important milestone on the 7th floor rooftop of 1111 Lincoln Road, the architecturally-striking parking structure next to which the agency has been headquartered since its first year in 1993.

Back in 2011 I wrote a piece outlining “5 Reasons for Using Spanish to Reach Hispanics Online” and thought I would revisit the topic after reading this post that argues that digital marketers should “de-emphasize” the use of Spanish for reaching Hispanics online. By Lee Vann / Captura Group.

The global study The State of Online Advertising, polled both consumers and marketers in seven countries across the United States, Asia-Pacific and Europe and exposes new global insights into the effectiveness of online marketing.