Agency

Gaming is a big part of life for many Millennials. But are there differences in the ways Hispanics and non-Hispanics make decisions about which gaming systems to buy? And once they have gaming devices, do they use them differently? To find out, Tr3s asked adult Millennials in both groups about their gaming-related habits as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. By Insight Tr3s

A new study released by Placed, found that quick service restaurants account for the majority of the most-visited destinations in America with McDonald’s (#1), Subway (#2), Starbucks (#4), Burger King (#5), Wendy’s (#6) and Taco Bell (#9) securing spots within the top 10 business ranking in April 2013. Based on data from its recently launched Placed Insights service, Dining Out in America: The Quick Service Restaurant Landscape, provides one of the most comprehensive views into U.S. consumers’ relationship with fast food and fast casual restaurants including analysis of the top brands, demographic trends and competitor customer profiles.

Is there really ever anything that can positively impact business more than a relationship with an end consumer that buys your product? I doubt it. By Peter Filiaci / Univision Insights

The article from Andrés Ordoñez regarding NBC’s “The Voice” provided a helpful analogy to help illustrate the importance of cultural relevance regardless of language. It prompted me to offer another example from those same blind auditions, which I believe is a truly compelling example on the impact of cross-cultural influence and the increasingly global mindset that exists in today’s new America. By Louis Maldonado – partner, managing director / d exposito & Partners

The phrase, necessity is the mother of invention can be traced back to Plato and is commonly used to refer to difficult situations which have inspired ingenious solutions. Solutions which meet unfulfilled needs until some bright person came up with a solution no one ever thought of before. By Terry Soto, Author of Marketing to Hispanics a Strategic Approach to Assessing and Planning Your Initiative and Grow with American Best Practices in Ethnic Marketing and Merchandising

Conill announced that it has won a gold Effie award in the Hispanic category for its integrated “Mi Tide” marketing campaign for Procter & Gamble’s Tide brand. The award was presented during the 45th annual Effie gala, held last night at Cipriani in New York City. Starcom MediaVest Group (SMG), Conill’s media planning and buying partner, shared in the award.

The online video advertising ecosystem has gained both prominence and complexity, but that might be because buyers have found that the ads really work. A March 2013 survey of US advertising agency executives conducted by online video ad platform BrightRoll found that the vast majority of respondents (75%) said online video ads were equally or more effective than traditional TV. Nine out of 10 also thought online video ads had equal or greater impact than display ads.

I’ve been a marketer for years, regardless of what my title was or where I worked. And I’ve learned one inalienable truth in my career: If you want to be a successful marketer, you need to learn how to sell.

As the U.S. population has diversified, the lines have blurred between shopping, entertainment, and community. This blending of experiences has created an opportunity for retail to strengthen social ties within communities looking for communal experiences. Lifestyle centers, a newer entrant to the shopping mix, have met this opportunity head on, as they blend traditional retail tenants with upscale leisure uses that offer shoppers a place to buy as well as an experience and a place to gather.

Loyalty and engagement platform PunchTab shared results of a survey of over 600 moms that offers new insights into what works to motivate engagement and purchase from this high-value audience segment.

Indio invites artists 25 and older who are residents of California, Texas, or Illinois, to “do their thing” and submit an original piece of 2D artwork into the first ever Indio Gallery contest brewing on the brand’s Facebook page.

parago’s third annual shopper study, “Let’s Make a Deal,” revealed that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.