Agency
Javier Garcia named SVP of Competitive Marketing and Strategy at Comcast
Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia. In this role, Garcia is responsible for driving strategic growth, competitive intelligence, and product marketing.
Puerto Rico’s Centennial Celebration of Tito Puente [VIDEO Celebration]
Puerto Rico's vibrant culture and rich musical heritage came alive during the "Puerto Rico’s Centennial Celebration of Tito Puente," a series of events that captivated audiences throughout Hispanic Heritage Month. From September 25 to October 8, 2023, the island was immersed in the infectious rhythms and enduring legacy of the legendary Tito Puente, affectionately known as "El Rey."
Latina on a mission to save bodegas
Bodega Makeover brings stories of vibrant characters, communities, and intersecting cultures to the well-loved makeover format. We’re traveling from city to city to help families reimagine their bodegas, corner shops, and groceries to re-energize their neighborhoods through uplifting transformations.
d exposito & Partners Recognized with Three Prestigious Wins at the Hispanic Public Relations Association’s National ¡Bravo! Awards
d exposito & Partners proudly announces its remarkable achievements at the esteemed Hispanic Public Relations Association's National ¡Bravo! Awards. The agency once again underscores its excellence with an exceptional display of cultural dexterity, during the annual awards gala hosted in Chicago
ANA announces 2023 Multicultural Excellence Award Winners
Now in their 23nd year, the awards recognize client-side marketers and their agency or media partners who produced multicultural and inclusive advertising campaigns between June 2022 and June 2023. The winners of this year’s competition, open to both ANA members and nonmembers, were announced last night during a dinner celebration at the annual ANA Multicultural Marketing & Diversity Conference in Las Vegas.
Is Hispanic Advertising Now Victim of a Wolf in Sheep’s Clothing?
Over the last month, data and research reports have validated the ongoing momentum of several trends about the U.S. Hispanic consumer audience. The common take-away? This segment continues to be the primary growth-driver across many business verticals, categories and brands. Perhaps most profound and compelling, a recent report from the UCLA Center for the Study of Latino Health and Culture: If the U.S. Latino population were its own country, the GDP would be the world’s fifth largest, outpacing even the United Kingdom, France, and India. What’s more, out of the world’s top 10 largest GDPs, the U.S. Latino GDP would be the second-fastest growing from 2020 to 2021, second only to China. Additionally, the latest Claritas Hispanic Market report shows Latinos are adding 4,021 people per day to the U.S. population, offsetting population daily declines in the non-Hispanic White segment (-2,340) and far outpacing the gains in African American/Black and Asian/Pacific Islander segments, at 918 and 828 added per day, respectively. In short, the Latino purchasing power and consumerism is showing no signs of plateauing, let alone declining. By Louis Maldonado
How Fintech is Changing the Way Gen Z Manages Money [PODCAST]
In this episode of The New Mainstream podcast, Lilah Raynor, CEO of Logica Research, explores the money management habits of Gen Z and Millennials and sheds light on AI's impact on financial services.
Why Cultural Competence Is Critical In The Age of Multicultural Data
Cultural competence is the ability to understand, appreciate, and interact with people from cultural backgrounds, values, and beliefs different from one’s own. While necessary for companies and brands aspiring to reach and engage multicultural audiences meaningfully, cultural competence is essential for programmatic media buyers who rely on data-driven strategies to target their ads.
74% of American Workers are Moderately or Highly Concerned About Their Workplace Well-Being [REPORT]
The fourth annual Workplace Wellness Survey examined worker attitudes towards employment-based benefits in the workplace, as well as a broad spectrum of financial well-being, employment-based health insurance and retirement benefit issues.
Women in the Workplace 2023
This year’s research reveals some hard-fought gains at the top, with women’s representation in the C-suite at the highest it has ever been. However, with lagging progress in the middle of the pipeline—and a persistent underrepresentation of women of color—true parity remains painfully out of reach.
The Dallas Fort Worth International Airport launched a campaign to promote online food ordering with BeautifulBeast and TRUth Media
DFW International is one of the largest and most innovative airports in the country. It is constantly looking for ways to transform the way people travel in order to lower the stress that naturally comes when navigating any airport. The goal is to deliver a better experience for the passenger. One of the things that generally contributes to the stress of traveling is waiting in lines to order food. So to reduce the waiting in line, now DFW offers “Online Ordering,” a service to order food and beverages from the concessions though the internet, from the DFW website or their app.
People Believe Sustainability is Important, but Perceive Cost and Convenience Barriers [REPORT]
MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communication via the MAGNA Media Trials program.
Multicultural Marketing Excellence Doesn’t Just Happen
Multiculturals are Fortune 500 companies target sweet spot and the core growth customer to futureproof their business given the majority of consumers under 45 are Multicultural or Multi-racial, rising to 48% of the total population over next decade, and their prime earning years. They lead 100% of population, job and HH growth, drive digital and pop culture trends, and decide which brands win. Multiculturals are THE business imperative. By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION by Castells
Hyundai Motor America and Lopez Negrete Communications Bridge Generations and Cultures in New Palisade SUV Campaign
Hyundai Motor America with Lopez Negrete Communications will introduce the 2024 top-of-the-line midsize SUV, Palisade, to Latino consumers with “¿Viste?” (Did You See It?) an innovative new campaign aimed at savvy Latinos.
NTERTAIN joins forces with Chemistry Cultura
NTERTAIN announced a joint venture with Chemistry Cultura, a minority-certified marketing agency with clients including Carnival, Comcast, Heineken, Microsoft and NFL (a joint client of NTERTAIN). The two companies offer disparate products and services, but combined go-to-market with a 360° offering helping brands engage the booming U.S. Latino marketplace.
Hispanic? Latino? How the language of identity is shifting over time
Hispanic Heritage Month celebrates a U.S. population of 64 million that’s diverse, growing and constantly changing. But can a single term like Hispanic or Latino describe a group with such varied ancestry and geographic origin? Mark Hugo Lopez from the Pew Research Center and Cristina Mora from UC Berkeley’s Department of Sociology join John Yang to discuss.
The Future of Media Agency Models: Change is Coming
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands looking to improve their agency model with just 11% of respondents believing their current agency model fits their future needs, while 24% believe it is unfit for future purpose.
Nurturing trust: Engaging with Hispanic audiences in a diverse media landscape
With an ever-expanding media landscape, audience preferences are pivotal. Creators and distributors want to engage audiences, and brands seek relevant content opportunities where their messages can truly resonate. Any meaningful engagement with audiences requires a deep understanding of people, but building meaningful relationships with Hispanic audiences can be more complex.
For US consumers, it’s a matter of ‘and’—not ‘or’
Across the country, consumers’ spending habits are evolving—and, in some cases, going in opposite directions at the same time.
R.I.P. GENERAL MARKET: THE MAINSTREAM LEADS WITH CULTURE
In the latter half of the 20th century, a theory emerged—and is still promoted today—that the cultural orientations of Hispanic and Asian immigrants and their descendants would diminish as they “became more acculturated.” A new study by the Hispanic Marketing Council (HMC) shows the opposite is true: non-Hispanic white (NHW) 13-to-49-year-olds have been more influenced by Hispanic, Black and Asian cultures. With the multicultural majority already a reality for Americans under 25 & estimated for all people under 35 by the end of this year, it is safe to say that the construct of a white American “general market” is dead, upending long-held marketing paradigms centered around an increasingly non-existent NHW majority.
