A new research study published by Conill reveals unexpected truths about the mood of Americans:
Fact: Immigration is not considered a major issue by either Hispanics or non-Hispanics.
Fact: More than half of both groups feel their concerns are not being addressed by elected officials.
Fact: Despite their concern regarding the upcoming presidential election, non-Hispanics are more likely than Hispanics to feel the country is too concerned with politics.
The concept of “self-deportation” rests on a deceptively simple premise. According to its supporters, if the federal government invests more in enforcing immigration laws, and if states and localities take on additional immigration control responsibilities, the costs and risks of staying in the United States will increase substantially for undocumented immigrants. Faced with a high risk of being caught and imprisoned, “rational” undocumented residents will “give up and deport themselves” returning to their home countries rather than remain in the U.S.
Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by López Negrete Communications.
Telemundo Media, Chevrolet and Verizon Wireless announced “Mia Mundo,” a bilingual branded-entertainment crossover series, which will launch on Thursday, May 3, 2012 and will air on Telemundo.com and on mun2. Offering a complete 360° experience, the multiplatform series presents original dramatic webisodes that will organically integrate Chevrolet and Verizon Wireless products. Bravo Media stars Jenni Pulos from “Interior Therapy with Jeff Lewis” and Gretchen Rossi from “The Real Housewives of Orange County” will guest star.
comScore, Inc. released a report analyzing the use of digital media in the 2012 U.S. presidential election to date. Entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election, the report examines key trends shaping the current election cycle in areas such as social media, digital advertising, and paid search.
Hispanics are early adopters of both tablets and smartphones, and also more likely than whites to go online using mobile devices. All of that activity will add up to a sizeable pile of cash for device retailers and app stores in 2012. According to December 2011 research by advisory firm Zpryme, adult US Hispanics will spend $17.6 billion on mobile tech devices in 2012, a 30% increase over the previous year. It also estimates that Hispanics will spend $501.1 million on mobile apps by the end of the year.
Industry veteran Halim Trujillo resigns after a month from his post as Managing Director OMD Latino.
In the United States, a stereotypical description of a Hispanic woman would probably read as follows: “Speaks Spanish, likes to be sexy and pretty, is family oriented, acts humble, has many kids at an early age, cooks at home and likes to clean.” However, this description represents less than 50% of the real story, as it fits better with the older generation of women. New generations of women are adapting to new world realities, right? By Daniela Rubio / Added Value Cheskin
The purpose of this blog report is to provide a brief summary of the academic literature associated with Latino group identity, with a specific focus on the concept of linked fate, a politicized form of group identity. Finally, I explore the impact that the negative tone of immigration policy has had on Latino pan-ethnic identity. In short, although more Latinos prefer to use national origin to identify themselves, Latino pan-ethnic identity is highly relevant to the political behavior of the Latino population and will only increase in salience as long as the political debates surrounding immigration policy is perceived to be hostile to the Latino community among the Hispanic population.
Google was the top global brand, generating $917M of Media Value, followed by fellow tech leaders Apple and Microsoft, according to General Sentiment’s Q3 Top Global Brands Report. Hewlett-Packard (HP) and Yahoo! rounded out the top five in the report, which analyzed the brands that had the most significant impact online in the third quarter of this year.
Online’s role in researching products and services has been well documented, but a study from Local Corporation conducted by the e-tailing group offered greater insight into the role of mobile devices—particularly tablets—in the purchase-decision process.
As more and more companies adopt a “Bring Your Own Device” philosophy, the most successful technology brands are creating powerful mobile computing devices that span both work and play, reports the 2012 Harris Poll EquiTrend (EQ) study.
One-fifth of American adults (21%) report that they have read an e-book in the past year, and this number increased following a gift-giving season that saw a spike in the ownership of both tablet computers and e-book reading devices such as the original Kindles and Nooks.1 In mid-December 2011, 17% of American adults had reported they read an e-book in the previous year; by February, 2012, the share increased to 21%.
On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group, and also known as Gen-Y). Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home, and married and unmarried couples with and without kids. Gen-Y consumers encompass college grads with high-paying full-time jobs and credit cards and retirement accounts beginning to take root, as well as those struggling with low-paying part-time jobs. They include a high-growth multicultural segment spearheaded by U.S.-born “fusionistas” who move effortlessly between their Latino heritage and the youth culture of America.
