Agency

Over the past months I’m seeing the general market digital and social media conference/event circuit dedicating a growing Latino voice to its overall event themes, programs and activities. By Cristy Clavijo-Kish – CEO & Partner, Hispanicize digital

The Web Is Dead? No. Experts expect apps and the Web to converge in the cloud; but many worry that simplicity for users will come at a price. DOWNLOAD Report Here.

Distracted consumers still give marketers multiple chances to make an impression

In late February, three of us—Alex Pallete and Ramon Jimenez from the JWT Global Task Force and Will Palley, trends strategist for JWTIntelligence—rented a modernist flat in Barcelona and set about covering the Mobile World Congress 2012. For three and a half packed days, we made our way through keynotes, panels and 1,400 exhibitors, along with 67,000 attendees ready to network every corner of the impressive Fira de Barcelona—all of it presented under the promising line “Redefining Mobile.” DOWNLOAD Report Here.

The day is coming when retailers will have to optimize prices at the individual customer level, on the fly and in full view of everyone. Here’s a look at what that transition will entail. DOWNLOAD report Here.

Amid the fast and sweeping change that is transforming the retail and consumer goods marketplace, traditional industry players are struggling to keep up. In fact, many are already on the sidelines, watching their historically loyal shoppers be tempted by more choices than ever before and influenced by new channels of interaction and the offers of new entrants. DOWNLOAD Report Here.

NPD recently cited the Hispanic population “among the factors that will shape the restaurant industry in 2012 and beyond.” So, how do you build marketing campaigns that will get Hispanics in the door? What menus and environment will create brand loyalty? Univision commissioned Burke to conduct primary research to answer these questions and more. REGISTER for Webinar Here.

Only 4% of print ads in the US contained 2-D mobile barcodes in 2011, but their use is growing, according to advertising tracking firm Competitrack. A February 2012 report by the company found that well-planned campaigns put mobile barcodes in attention-grabbing places, and then gave customers a clear call to action to lead them to content.

Two years after the U.S. labor market hit bottom, the economic recovery has yielded slow but steady gains in employment for all groups of workers. The gains, however, have varied across demographic groups, with Hispanics and Asians, in particular, experiencing a faster rate of growth in jobs than other groups. Their employment levels are higher now than just before the start of the Great Recession in December 2007, a milestone not yet reached by white and black workers. DOWNLOAD Report Here.

Marketers buying print or TV ads are often stuck with the same creative for the entire campaign lifecycle, even if periodic brand-health metrics show low favorability toward the campaign or poor ad recall.

The United States is a consumer-driven market in which race and ethnicity are blended into consumers’ buying habits and behaviors. By Angie (Yen-chun) Chen – Student – Center for Hispanic Marketing Communication Florida State University

Lopez Negrete Communications has announced a reinvention in its brand leadership structure with the additions of Sandra Alfaro-Rodriguez and Julio Arrieta to the newly created posts, managing director, brand leadership.