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Univision Communications, Inc. revealed the results of its new Hispanic Patient Journey research, which sheds light on the cultural nuances that influence Hispanic patients from awareness and information seeking, to diagnosis and adherence. The study was conducted among respondents who reported symptoms or diagnosis of a chronic condition. The results show that gaps exist along the patient journey due to factors including cultural traditions, language barriers and lack of targeted messaging.

Marriage across racial and ethnic lines continues to be on the rise in the United States, according to a new report by the Pew Research Center’s Pew Social & Demographic Trends project. The share of new marriages between spouses of a different race or ethnicity increased to 15.1% in 2010, and the share of all current marriages that are either interracial or interethnic has reached an all-time high of 8.4%. DOWNLOAD report Here.

NBCUniversal’s Telemundo and iVillage announced they have joined forces to form a multi-platform destination, “iVillage Mujer de Hoy,” designed to reach the 16 million Latinas in today’s rapidly growing Hispanic digital marketplace.

A joint ANA (Association of National Advertisers) and Forrester Research, Inc. survey of more than 100 national advertisers illustrates a renewed belief in the effectiveness of television advertising. Compared with 2010, the number of respondents who believe TV ads have become more effective in the past two years has tripled. In addition, respondents express a growing confidence in set-top-box data that has the potential for TV ads to be targeted at specific customer groups. In fact, nearly three-quarters of marketers expressed a strong interest in targeting their advertising to addressable audiences, making use of this new behavioral and demographic data to place television ads.

Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily life, traditional media such as TV, print and radio are no longer the only channels offering marketers mass exposure.

Hispanics are expected to account for 74% of the growth in the nation’s labor force from 2010 to 2020, according to new projections from the Bureau of Labor Statistics (BLS). DOWNLOAD Report Here.

By Joe Zubizarreta / Zubi Advertising – Zubination Having just watched the pilot for Rob Schneider’s new show, Rob, I am totally disgusted by the way CBS has portrayed a Mexican-American family in an attempt to lure Latinos to general market television. The only thing I can think of is that they wanted to use every stereotype in the book to generate non-Hispanic viewership.

Hair Club announces the launch of a new Spanish-language and mobile-optimized website to best serve the fast-growing market of Hispanic American consumers.

There is a war taking place in advertising, one that will determine what the industry will look like for years to come. This battle is being waged on multiple fronts, but the outcome will be based on one question: What technology will marketers use to create, target, deliver and measure their ads? The winning software will make its makers rich and powerful. The losers will fade into history. Everyone else in advertising will be inexorably linked to the technology that wins, perhaps for generations.

SONIC launched their new bicultural website, designed as customers were sitting in a car at their local SONIC. The website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.

Ten years ago no-one would have bet on a three-night sold out show at Madison Square Garden featuring a fairly unknown and not-so-popular genre: Bachata. Fast forward now and the New York Times refers to the genre and singer Romeo Santos as, “Crossing Over, No Translation Needed … Suave, sweet-voiced singer Romeo is a major star and heartthrob… one of the most prominent Latin singers in the country.” By Lili Gil, Hispanic Market Expert, Media Contributor & Cofounder XL Alliance

Available on HispanicCMO.com

A plurality of the American public believe that young adults are having the toughest time of any age group in today’s economy — and a lopsided majority says it’s more difficult for today’s young adults than it was for their parents’ generation to pay for college, find a job, buy a home or save for the future. DOWNLOAD Report Here.

Everyone knows what a brand is, and everyone knows what advertising is. Some of us may be confused about promotion and merchandising but most have a basic idea, at least, of what they are. DOWNLOAD Report Here.

It’s a complicated world for corporate America as consumer perceptions grow increasingly negative. With the erosion of trust in corporate leadership, consumers have higher expectations and are demanding more information and transparency from companies with which they plan to spend their hard-earned dollars.

A new white paper released by Global Advertising Strategies (Global) looks at key factors that contribute to medication non-adherence among ethnic minority patient population in the United States. “Blueprint for an Effective Cross-Cultural Medication Adherence Program” examines culturally-specific causes beyond socio-economic and cost-related that impact general medication adherence problems.

The DDB Life Style Study has revealed insights on the differences between men and women’s perspectives about the significance of Valentine’s Day.

I recently joined Linda Levy, vice president of Merchandise Marketing for Cosmetics and Fragrances at Macy’s and Alexandra Vegas, director of the Multicultural Business Development Organization at Procter & Gamble, at a Cosmetics Executive Women (CEW) event aimed at marketing beauty to the Hispanic consumer. At this New York City gathering of retail, beauty and cosmetic professionals, my fellow panelists and I offered insights and strategies on how to drive sales with Hispanic consumers. By Graciela Eleta / Univision Insights Blog