Agency

Since 2000, the number of Americans with Internet access has more than doubled from 132.2 million to 274 million, according to Nielsen and NM Incite’s U.S. Digital Consumer Report.

Online privacy continues to be one of the most debated industry issues. One need only note the amount of attention given to Google’s privacy policy changes over the early part of 2012 to discover many of the common sensitivities surrounding this topic.

We are all big fans of our mobile devices, Internet and our TVs, but have you wondered how much we use each of these? Check out this infographic, provided by PACO Ideation, that digs through the activities African Americans, Hispanics and Asian Americans are engaging in through their use of mobile, Internet and TV. Anything surprise you? DOWNLOAD InfoGraphic Here.

It’s been turbulent skies for US airlines for more than a decade now. And there’s little sign that things will smooth out anytime soon. In fact, major carriers continue to be driven to reorganization—with the recent Chapter 11 filing by AMR a big case in point. But what if a clear pathway (or should we say, “flight plan”?) to stability and growth lay ahead for those airlines willing to set a new course? What if carriers decided to stop relying on the same old Madison Avenue “strategies” offered up by the branding “experts” and go in a different direction? DOWNLOAD Report Here.

By Joe Castro – Zubi Advertising I never sleep better than during the holidays that now seem a faded distant memory. The new year has brought with it the reality of potentially great political change on the horizon, and with all the political rhetoric a reawakening to the disturbing truth of how Hispanics are viewed by many other Americans in this country.

There is a lot of culture and lore associated with tattoos from ancient art to modern expressionism and there are many reasons people choose to get, or not get, permanent body ink. A recent Harris Poll looks at the number of Americans who currently have tattoos, and what those tattoos may say about them.

Pizza Patrón announced that it is seeking to reverse the average four percent drop in sales that it sees during Lent each year by launching its ‘Pizzas de Cuaresma’ campaign. The promotion features two ‘lent friendly’ pizzas — the Spinach Clásico (a customer favorite) and La Vegetariana.

The Conference Board and Nielsen Holdings N.V. announced the launch of The Demand Institute. Operated jointly by The Conference Board and Nielsen, The Demand Institute is a non-advocacy, non-profit entity focused on illuminating how consumer demand is evolving around the world.

Born sometime between the launch of the VCR and the commercialization of the Internet, Americans 18-34 are redefining media consumption with their unique embrace of all things digital. According to Nielsen and NM Incite’s U.S. Digital Consumer Report, this group—dubbed “Generation C” by Nielsen—is taking their personal connection—with each other and content—to new levels, new devices and new experiences like no other age group.

ECHO Incorporated, a manufacturer of professional-grade, high-performance outdoor power equipment for professional and residential use, has appointed The San Jose Network, Ltd. (SJN) as their agency of record for the Latin American market.

Greg Knipp, CEO of Dieste Inc., announced the return of Tony Dieste to the agency team. The co-founder of Dieste will serve as Chairman and officially starts in the Dallas-based agency on February 22nd.

ConAgra Foods, one of the nation’s leading food companies, has awarded its Hispanic Shopper Marketing and Consumer Promotions business to culture-inspired marketing agency MarketVision.

Jim Heekin, Chairman and CEO of Grey Group announced that Alain Groenendaal has been appointed President & CEO of Grey Latin America, which operates in 18 markets in the region. Groenendaal will continue to serve in his current role as President and CEO of Wing, Grey Group’s full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets.

Retailers face a fast-expanding, multi-pattern competitive set. A company may see it’s losing market share, but may not see where it’s going. Consumer spending is scattered thanks to new ways of making purchases. Manufacturers are becoming retailers. New rivals, often in the form of companies too small to hit the radar, continue to enter and fragment the market. In such a climate, every customer interaction becomes crucial. DOWNLOAD Report Here.