When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE.
Agency
62% of Consumers are more likely to purchase a product if their opinion has been sought by brand.
A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.
Online Ad Spending consolidates among Search, Banners, Video.
As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
Why your agency positioning strategy should not be based on facts
When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity and aspiration.
Why your agency positioning strategy should not be based on facts
by Tim Williams / Ignition Consulting Group
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
Cultural Influences impact Retirement Planning & Decision-Making.
ING U.S. released key findings from a comprehensive study(1) commissioned by the ING Retirement Research Institute that examined the attitudes, behaviors and preparedness of different ethnic groups, including African-Americans, Asians and Hispanics, regarding their future retirement. The research showed that while Americans of all backgrounds encounter similar barriers to saving and planning, cultural differences account for disparate experiences among the groups.
360i Report on Hispanic Digital Influencers.
360i launched a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and engaged audience – armed with ever-increasing purchasing power – and the challenge of understanding the cultural nuances of a demographic with unique digital behaviors. DOWNLOAD Report Here.
Women’s Influence on purchase decisions on the Rise.
Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.
2012: Beginning of the End of our World?
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
Moms feel pressure to buy expensive Baby Brands.
According to a national study released, moms are feeling overwhelming pressure to overspend on products for their babies even as they significantly cut back in nearly every other area of their lives to cope with these challenging times.
Denny’s launches Hispanic campaign with ‘Skillet Whisperer’ video.
Denny’s, America’s iconic family diner, announced the launch of its first national online marketing campaign targeting the Hispanic consumer. The Funny Or Die spoof video, titled “Skillet Whisperer,” features famed dog behavioralist and TV personality, Cesar Millan, Star of National Geographic WILD’s ‘Dog Whisperer with Cesar Millan,’ taming an unruly Denny’s Sizzlin’ Skillet. The video is produced in both Spanish and English to effectively reach a diverse audience.
Heineken assigns US Hispanic duties to Mexican agency – Olabuenaga Chemistri.
In a cost-cutting move, Heineken’s Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners’ U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri, the brewer told Ad Age.
Synergies with Leo Burnet and Lapiz are expect through Olabuenaga Chemistri‘s relationship with Publicis Groupe.
Girl Scouts of the USA launch ToGetHerThere.
A comprehensive new research study, “ToGetHerThere: Girls’ Insights on Leadership,” commissioned by Girl Scouts in partnership with GFK Roper, reveals that while girls are generally optimistic about their futures, they still see glass ceilings in today’s society that will get in the way of achieving their leadership potential. DOWNLOAD Report Here.
2 out of 3 Consumers switched Companies in 2011.
Two out of three (66 percent) consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011 even as their satisfaction with the services provided by those companies rose, according to new research released by Accenture. The research findings pose new challenges for marketers as they focus on building customer loyalty and improving market share in a very competitive business environment. DOWNLOAD Report Here.
Internet as Leading Influence in Consumer Purchasing Choices.
Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the variety of channels available – such as social channels – is key to thriving in the ever-changing and competitive landscape.
The Art of Convincing.
You could say that that is our overall goal in advertising; to convince them to shop, to buy, to switch, to consider, to embrace, to support, etc. By: Enrique R. Turégano / alPunto Advertising
