elwiri, a lifestyle mobile phone application that provides all its content in Spanish, announced that after careful selection, DIÁLOGO was selected as agency of record to launch its nationwide audience outreach campaign.
Agency
Latina Moms and Moms-To-Be Insights
Todobebé, Inc revealed key insights about Latinas and Hispanic mothers, after analyzing data from polls conducted during 2011 among visitors to its site.
Media & Change.
In the last 24 months we have seen a shift in the way brands and general market media agencies have come together to work with Hispanic media companies in order to reach these valued consumers. However there are huge shifts in behavior that most of us that work in the media space are yet to face. By Xavier Mantilla | Director of Sales – RedMas
AVAILABLE of HispanicAd.com’s El Blog
The Shopping Mom’s Mindset.
A mom’s own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom’s Mindset, a new study released by The 360PR MomSquad and conducted by 360 Public Relations and Cool Mom Picks. At the same time, the study found that a brand’s web site still trumps its Facebook page and Twitter stream as a mom-trusted resource, though moms continue to increase their use of Facebook and other social media.
The rise of collaborative consumption.
I’ve been very interested in the emerging trend of collaborative consumption, where people share goods and services collectively rather than buying them individually. This has huge implications for standard business models, which assume that you can sell more stuff because everyone wants one (or even multiple versions) of their own. What if our economic preferences are shifting from ownership to access? How does that change that way that we think about business models, innovation, and customers? By Lee Shupp / Cheskin
National Study quantifies the ‘Sharing Economy’ Movement.
The Sharing Economy movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue.
Decision 2012: Latinos Missing in Action on Sunday Morning Network News Shows.
Last March 2011, the National Hispanic Foundation for the Arts (NHFA) launched the Art of Politics Impact Project to address the lack of Latino commentators and guests on the four network Sunday news shows: ABC’s This Week, CBS’s Face the Nation, FOX News Sunday, and NBC’s Meet The Press.
Zaslav and Bastón Patiño join Univision Board.
Univision Communications Inc. announced that David Zaslav, president and CEO of Discovery Communications, and José Bastón Patiño, president of Television and Content for Grupo Televisa, S.A.B. , have been elected to its Board of Directors.
Kleenex Brand calls on Hispanic Kids to ‘Atrapa Estornudos’.
The Kleenex Brand is calling on Hispanic kids to join the fight against colds by becoming Certified Sneeze Catchers or “Atrapa Estornudos.” This time, however, the brand is also looking for mom to join the cause.
MAS Consulting Group to offer political consulting in Tejas.
MAS Consulting Group’s political trio, César Martinez, Karla Fernandez Parker and Nelda Carrizales announce they are geared-up to provide consulting services to all candidates seeking to attract the key Latino vote and Latinos running for office in Texas.
Cacao Communications launches US-regional campaign for the Venezuelan Presidential Primary Election.
Cacao Communications announced they have launched the US-regional campaign for the Venezuelan Presidential Primary Election, which is to be celebrated next February 12th worldwide.
Marketers split on Future of Targeting.
Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. But at 60% vs. 40%, that view was far from universal.
Facebook preferred Social Network among Creative Professionals.
When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE.
62% of Consumers are more likely to purchase a product if their opinion has been sought by brand.
A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.
Online Ad Spending consolidates among Search, Banners, Video.
As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
