The Sharing Economy movement has gone mainstream. According to a national consumer study, not only did a 60 percent of overall respondents find the concept of sharing appealing, but a full 71 percent of those who have used shareable products expect to continue.
Agency
Zaslav and Bastón Patiño join Univision Board.
Univision Communications Inc. announced that David Zaslav, president and CEO of Discovery Communications, and José Bastón Patiño, president of Television and Content for Grupo Televisa, S.A.B. , have been elected to its Board of Directors.
MAS Consulting Group to offer political consulting in Tejas.
MAS Consulting Group’s political trio, César Martinez, Karla Fernandez Parker and Nelda Carrizales announce they are geared-up to provide consulting services to all candidates seeking to attract the key Latino vote and Latinos running for office in Texas.
Cacao Communications launches US-regional campaign for the Venezuelan Presidential Primary Election.
Cacao Communications announced they have launched the US-regional campaign for the Venezuelan Presidential Primary Election, which is to be celebrated next February 12th worldwide.
Kleenex Brand calls on Hispanic Kids to ‘Atrapa Estornudos’.
The Kleenex Brand is calling on Hispanic kids to join the fight against colds by becoming Certified Sneeze Catchers or “Atrapa Estornudos.” This time, however, the brand is also looking for mom to join the cause.
Marketers split on Future of Targeting.
Research from AT&T AdWorks conducted in September 2011 found a majority of marketers and agencies believe audience targeting will completely replace content targeting in the future. But at 60% vs. 40%, that view was far from universal.
Online Ad Spending consolidates among Search, Banners, Video.
As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
62% of Consumers are more likely to purchase a product if their opinion has been sought by brand.
A Cint survey has found that brands investing in market research will reap rewards, with almost two-thirds (62%) of those surveyed stating they were more likely to purchase a brand’s product if they were asked their opinion in a study.
Facebook preferred Social Network among Creative Professionals.
When it comes to connecting online with friends, colleagues and acquaintances, Facebook is the place to be for those in creative fields, a new survey by The Creative Group suggests. More than half (56 percent) of advertising and marketing executives interviewed said Facebook would be their social media site of choice if they were limited to using just one. DOWNLOAD Business Etiquette: The New Rules in a Digital Age HERE.
Why your agency positioning strategy should not be based on facts
When it comes to your agency’s business strategy (positioning), the best place to start is to make sure you’ve struck the right balance between authenticity and aspiration.
Why your agency positioning strategy should not be based on facts
by Tim Williams / Ignition Consulting Group
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
Cultural Influences impact Retirement Planning & Decision-Making.
ING U.S. released key findings from a comprehensive study(1) commissioned by the ING Retirement Research Institute that examined the attitudes, behaviors and preparedness of different ethnic groups, including African-Americans, Asians and Hispanics, regarding their future retirement. The research showed that while Americans of all backgrounds encounter similar barriers to saving and planning, cultural differences account for disparate experiences among the groups.
360i Report on Hispanic Digital Influencers.
360i launched a series of reports exploring the role social media plays in the lives of Hispanics living in the United States. Reaching and engaging this population has become increasingly important to marketers over the past decade. The growth of this population presents both the promise of reaching a dynamic and engaged audience – armed with ever-increasing purchasing power – and the challenge of understanding the cultural nuances of a demographic with unique digital behaviors. DOWNLOAD Report Here.
Women’s Influence on purchase decisions on the Rise.
Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.
2012: Beginning of the End of our World?
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
Internet as Leading Influence in Consumer Purchasing Choices.
Consumers have more ways to mine for information about companies than ever before. While the Internet trumps all other sources, including advice from friends and family, the ability to reach consumers with a consistent message across the variety of channels available – such as social channels – is key to thriving in the ever-changing and competitive landscape.
