Agency

You could say that that is our overall goal in advertising; to convince them to shop, to buy, to switch, to consider, to embrace, to support, etc. By: Enrique R. Turégano / alPunto Advertising

A study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. DOWNLOAD Report Here.

General Motors has selected New York advertising and communications agency, The Vox Collective, as its U.S. Hispanic public relations agency for 2012 following an extensive review of agency capabilities in public relations, corporate communications, and public affairs before the rapidly expanding Hispanic market.

Communications agency Cohn & Wolfe has launched INFUSE, an expanded and newly branded Latino and multicultural communications practice to help clients better understand specific market segments. The branding of the agency’s four-year-old multicultural practice comes in response to growing demand for culturally relevant campaigns and the hiring of Vice President Kerri Allen, who will lead and grow the new practice, reporting to US Consumer Lead Liz Beck.

Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.

This spring, AHAA will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Hotel in Miami with the theme of “Listen Up!” As the Hispanic marketing landscape continues to evolve, the content of the conference will focus on the client and feature powerhouse speakers from top companies who consistently invest in the Hispanic market and develop creative and successful campaigns that leverage all marketing disciplines and resonate with the target.

Last week, I was talking to someone about what role a digital agency would play in the future. We went down all the usual paths and came up with the usual answers, but afterward the question still lingered. What is our role in the future? I’m reasonably certain it won’t be the same as our role in the past.

Mamiverse.com released results of a Florida Poll of Latina Mom voters. Conducted in partnership with Latino Decisions, a Washington DC based research firm, and impreMedia, these poll results provide a unique window into the minds of this influential Latina decision-maker and the key swing vote in states like Florida, Arizona, Colorado, and Nevada.

The New Generation Latino Consortium, the only organization dedicated to educating and informing the business and entertainment worlds about the importance of the New Generation Latino (NGL) market, is hosting the fifth installment of the industry leading ‘NGLC Media, Marketing & Entertainment Conference’ in New York City on Monday April 2, 2012.

Nielsen released a new report indicating that 59 percent of consumers around the world have difficulty understanding nutritional labels on food packaging and more than half (53%) consider themselves overweight.

Today’s U.S. female consumer increases her impact as receiver, broadcaster and influencer of key information, according to a research study published by Fleishman-Hillard International Communications, in conjunction with Hearst Magazines. From her ever-expanding social circle to the unique way she buys across categories, the chief executive officer of American households is wielding her consumer influence like never before. DOWNLOAD Report Here.

Telemundo Media is fully engaging its strategic digital unit Social@Telemundo, in launching an innovative social media strategy for the network’s latest original novela, “Relaciones Peligrosas,” starring Sandra Echeverria.