Chief marketing officers (CMOs) want to have greater influence in setting business strategy, and they feel an increasing need to raise their technology IQ, according to a new global CMO survey by Heidrick & Struggles and Forrester Research, Inc.
Agency
Media Growth Survey: Senior Executives Optimistic and Acquisitive.
Media industry executives are cautiously optimistic about 2012, as they expect less from organic growth in the year ahead and more growth to be driven by new product development, acquisitions and entering new markets and verticals. DOWNLOAD Report Here.
Ad Agencies struggling to evolve in Digital Age.
A Chief Marketing Officer (CMO) Council report on client/agency effectiveness—dubbed “More Gain, Less Strain”—says the marketing shift to digital, social, and mobile channels is significantly impacting agency relationships, compensation models, and use of marketing technology and measurement systems.
Fewer than half of Puerto Rico residents access the Internet
Fewer than half of Puerto Rico residents have access to the Internet, according to this week’s CARIBBEAN BUSINESS/WOSO Radio/Gaither International poll. Survey results are an excerpt of Gaither International’s newest syndicated study, the MBP (Media Brand Profiles).
2012 RSW/US New Year Outlook Survey
The 2012 RSW/US New Year Outlook Survey was completed by over 100 senior- level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes during December, 2011. DOWNLOAD Report Here.
US Online Ad Spend to Close in on $40 Billion.
US online ad spending will post growth well above 20% again this year to reach nearly $40 billion, eMarketer estimates, as the internet continues to prove its worth to advertisers in a tough economic climate.
70% of Consumers avoid products if they dislike Parent Company.
A new global study commissioned by Weber Shandwick found that the company behind the brand is critical to consumer purchasing decisions. Seventy percent of consumers surveyed avoid buying products if they do not like the parent company. Executives agree — in fact, 87 percent say that “a strong corporate brand is just as important as strong product brands.”
Embrace your inner ‘Screw-Up’
Humans hate making mistakes. But the fact is, making mistakes is an essential part of being human. Somehow, we have to learn to live on the edge of this paradox. For digital marketers, our entire industry is balanced on this particular precarious precipice. There are a few rules of thumb to “screwing up” successfully.
Bacardi celebrates 150th Anniversary.
Bacardi Limited declared that 2012 will be its most innovative year since the creation of BACARDI rum in 1862.
Tech Connects with Hispanics
Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.
Latina Moms Balance Taste, Health & Convenience.
Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. By Liz Sanderson / Univision Consumer Insights
The Rules of Engagement: Loyalty in the U.S. and Canada
Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase.
