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Humans hate making mistakes. But the fact is, making mistakes is an essential part of being human. Somehow, we have to learn to live on the edge of this paradox. For digital marketers, our entire industry is balanced on this particular precarious precipice. There are a few rules of thumb to “screwing up” successfully.

Bacardi Limited declared that 2012 will be its most innovative year since the creation of BACARDI rum in 1862.

Last week, close to 150,000 consumers and professionals descended on Las Vegas to take part in the Consumer Electronics Show, the world’s largest consumer technology tradeshow. By: Roberto Ruiz, Senior Vice President of Brand Solutions at Univision Communications Inc.

Like a masterful tightrope walker, Hispanic mothers are always concerned with balance. As it is, they already straddle two cultures: they are experiencing and adopting American traditions while holding on to their Hispanic values, traditions and heritage. By Liz Sanderson / Univision Consumer Insights

Markdowns and cash rebates, a strategy of many brands and retailers today, may actually be eroding brand loyalty, COLLOQUY reveals in a report that should serve as a wake-up call for U.S. marketers. When asked if it pays to be loyal to a favorite brand, only 12% of U.S. consumers strongly agree and only 17% say loyalty programs are a “very influential” factor in determining a purchase.

Continuing to demystify the myriad of digital data now available to marketers and online publishers, the Interactive Advertising Bureau (IAB) teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” DOWNLOAD report Here,

Shoppers became more optimistic in Q4 2011, with an increase among those believing the economy improved in the last six months of 2011 and will continue to strengthen during the first six months of 2012, reports SymphonyIRI Group’s latest MarketPulse survey. However, the survey also underscored shoppers’ continued conservatism in spending practices and their focus on maintaining the frugal habits initiated during the recession.

Telemundo Media announced that Maria Lopez Alvarez has been named senior vice president of alternative programming. Alvarez, a 26-year industry veteran from Univision, will report to Alina Falcon, executive vice president, news and alternative programming, effective immediately.

Javier Garcia has been named general manager of the U.S. Hispanic business and operations for Yahoo!, and is responsible for leading, growing and developing Yahoo!’s Hispanic-facing media and advertising business.

According to people familiar with the matter, the two shops, along with the The Jeffrey Group, are finalists in a competitive review for the retail giant’s multicultural public-relations business.