The 63rd Advertising Hall of Fame Induction Ceremonies & Gala Dinner will be held the evening of Tuesday, March 27, 2012, at New York’s historic Waldorf-Astoria hotel.
Chosen by the Hall of Fame’s distinguished Council of Judges, this year’s “magnificent seven” who will be inducted.
Brands that want to reach ethnic minorities online are not doing a very good job, according to some research. An April 2011 survey by Yahoo!, Mindshare and Added Value found that according to Hispanics, blacks and Asian-Americans, digital advertising does not engage them. When asked for three brands doing a good job reaching them, most said they couldn’t name even one.
The Hispanic Association on Corporate Responsibility (HACR) released the results of its 2011 HACR Corporate Inclusion Index (HACR CII) survey. The index serves as a core component of HACR’s Corporate Accountability Strategy that tracks and evaluates the Hispanic inclusion practices of Fortune 100 companies and HACR corporate partners. This is done with a focus on HACR’s four pillars of corporate social responsibility and market reciprocity: employment, procurement, philanthropy and governance.
The latest Scarborough Sports Marketing study examines the fans and cities that should be most excited for the return of the NBA. Avid NBA Fans make up 9% (22M) of all American adults age 18+. Scarborough Sports Marketing defines Avid Fans as American adults who say they are “very interested” in a given sport. Additionally, 5% of American adults attended an NBA game in the past 12 months.
Texas gained more people than any other state between April 1, 2010, and July 1, 2011 (529,000), followed by California (438,000), Florida (256,000), Georgia (128,000) and North Carolina (121,000), according to the latest U.S. Census Bureau estimates for states and Puerto Rico. Combined, these five states accounted for slightly more than half the nation’s total population growth.
A new Deloitte report, “Global Business Driven HR Transformation: The Journey Continues,” explores the current trends shaping the way many companies are leveraging the human resources (HR) function and their people to improve competitiveness, profitability and growth.
The intense global media and regulatory scrutiny of the financial services industry is giving bank marketers pause for thought. Many are re-evaluating and assessing the best way to communicate, maintain customer confidence, and quickly respond to anxiety or fear, reports the Chief Marketing Officer (CMO) Council. DOWNLOAD Report Here.
In response to questions from our clients, Arbitron is sharing its view on the question of whether it is appropriate to compare Arbitron’s audience estimates for broadcast radio to those of Internet music services.DOWNLOAD Analysis Here.
AT&T Inc. said that after a thorough review of options it has agreed with Deutsche Telekom AG to end its bid to acquire T-Mobile USA, which began in March of this year.
Christmas is a religious holiday for most Hispanics, a festive occasion to celebrate with family. Throughout the Christmas season Hispanic families tend to mesh the traditions that reflect and preserve their language, values and culture with those from the U.S. – for their own unique take on the holiday. By Graciela Eleta – Univision Insights Blog
NGL Media, the leading producer, aggregator and distributor of in-culture video content for digitally-connected Latinos has made some major in-roads in 2011. Having recently launched in July of this year, the company works with advertisers, premium content producers and distributors alike to provide unprecedented access to more Latinos regardless of where they are consuming video content, from Spanish-dominant moms to New Gen Latinos.
After reporting a drop in spending in 2010, professional organization Custom Content Council and content marketing solutions firm ContentWise estimate that average company spending on custom branded content has reached its highest level ever.
Americans are increasingly going online just for fun and to pass the time, particularly young adults under 30. On any given day, 53% of all the young adults ages 18-29 go online for no particular reason except to have fun or to pass the time. Many of them go online in purposeful ways, as well. But the results of a survey by the Pew Research Center’s Internet & American Life Project show that young adults’ use of the internet can at times be simply for the diversion it presents. Indeed, 81% of all young adults in this age cohort report they have used the internet for this reason at least occasionally. DOWNLOAD Report Here.
Total advertising expenditures in the first nine months of 2011 increased 1.5 percent from a year ago and finished the period at $104.7 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.
