Agency

For most Hispanic marketers, branded entertainment campaigns and event integrations tend to be limited to the usual Latino events and award shows. However, Post Honey Bunches of Oats is taking a unique twist to kick off 2012 with the People’s Choice Awards. With a vision for total market planning, leveraging resources and realizing that Latinos are navigating the bicultural and bilingual entertainment-waters, the cereal brand has ventured to bring some Latino flavor and crunch into a “general market” show. By Lili Gil, Media Contributor & Managing Partner, XL Alliance

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Many executives foresee leadership shortages in the year ahead and are looking at programs to accelerate leadership development within their companies, according to new research from Deloitte. The Deloitte report, “Talent Edge 2020: Redrafting Talent Strategies for the Uneven Recovery,” identifies a number of significant trends driving corporate talent strategies and tracks how companies are responding to shifting economic realities. DOWNLOAD Report Here.

The Baby Bust in the United States is over, according to a report released from Demographic Intelligence.

By 2016, marketers will spend $77 billion on interactive marketing — as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and social media will grow to 35% of all advertising spend within the next five years. If those numbers don’t shock you, take a moment to let that sink in…

DOWNLOAD Report Here.

Fernando Figueredo has been named Director of Communications and External Affairs for Miami-Dade County. Prior to that, he was the Chair of the Public Relations and Advertising Faculty in the School of Journalism and Mass Communication at Florida International University.

Cheerios is adding its newest cereal flavor, Dulce de Leche Cheerios.

According to a recent Corporate Executive Board study featured in the Wall Street Journal that aggregated data of more than 4,300 exit interviews, three-quarters of departing employees would not recommend their previous employer to others. Cited as the worst percentage in at least five years, this study underscores the need for today’s employers to create, develop and maintain talent strategies that promote employee satisfaction, internal brand engagement, creativity and growth. DOWNLOAD Report Here.

Experts predict that in 2013 worldwide mobile Internet usage will surpass desktop usage. How can your business better prepare for this scenario? Utilize proximity marketing solutions. Learn to keep up with your competition by downloading this free whitepaper provided by Proximus Mobility. DOWNLOAD Report Here.

The proliferation of devices is increasing access to content, which recent data suggest is driving more consumption. Deloitte’s sixth edition “State of the Media Democracy” survey reveals that the introduction of new platforms has led to increases in the consumption of movies and books.

Sheets Brand Energy Strips, the new way to do energy, launched a nationwide advertising campaign in an effort to reach the Hispanic community. Spearheaded by brand partner and international recording artist Pitbull, Sheets will penetrate the Hispanic community through a variety of media channels including broadcast, radio and in movie theaters, exclusively in Spanish. VIEW YouTube Commercial created by PitBull Here

As an avid concertgoer, I can say that the difference between a good show and an awesome performance depends on the conversation between the fans and the stage. The closer you are to your idols, the more personal and intense the show gets. Similarly, a brand’s ability to deliver compelling messaging and achieve rock-star status depends on the conversation between the consumer and the brand. However, in today’s multicultural marketplace, proximity and volume alone no longer guarantee that everyone will hear a brand’s message. By Juan C. Mantilla, Strategic Planning Director – LatinWorks

Facial Recognition Fury, Fat Taxes, Remaking “Made in China” … Just a few items from our list of 100 Things to Watch in 2012

Soccer moms were the go to gals in the 1996 Presidential election. Eight years later George W. Bush again looked to the ladies, zeroing in on security moms. In the last presidential election a hockey mom herself was put at the top of the ticket. And leading up to the 2012 election Wal-Mart moms are the political date of choice.
by Victoria DeFrancesco Soto

In a paper published in Social Science Research, USC Dornsife’s Amon Emeka and Jody Agius Vallejo look at why many people with Latin American ancestry are not identifying themselves as Hispanic on U.S. Census surveys. By Ambrosia Viramontes-Brody

Brita announced that it is a sponsor for the Spanish-language weight-loss reality show, “Dale Con Ganas” (Give It Your All) which will track the experience of four Hispanic/Latino families as they battle obesity, working together to lose weight.

Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers spend less time watching TV (59%) and reading magazines (55%), and that 59% also spent less time shopping in stores. The percentages are similar for moms as they have more children or their kids get older.