Agency

We hear the proclamation of the death of the campaign regularly these days. The charge is primarily led by the hoards of self-proclaimed social media gurus, but underscores a similar mantra — from a larger swath of the marketing community — of the death of the “big idea.” By Jason Heller

Three partners with extensive multi-cultural experience have joined forces to create a full-service integrated marketing communications agency with offices east and west of the Hudson River – Chelsea in NYC and Gladstone NJ.

Despite the economic challenges that have rocked the nation, Americans remain positive about their futures, with 66% of Americans reporting that their lives are headed in the right direction, according to the MOOD (Measuring Optimism, Outlook and Direction) of America survey released by Lincoln Financial Group.

Sixty-six percent of adult respondents said that the current economic climate was a factor in their family becoming a multigenerational household; 21 percent reported that it was the only factor. That’s according to a new poll commissioned by Generations United and conducted by Harris Interactive. DOWNLOAD Report Here.

Diego Cantu has joined San Antonio-based marketing and advertising firm, Creative Civilization as a Senior Creative Strategist.

Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.

In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. BY Tony D’Andrea, PhD – Director of Research and Planning at The San Jose Group

Enrique Dussan has joined Miami based ad agency Republica as VP of Media Services.

ZenithOptimedia predicts global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse. ZenithOptimedia expects ad expenditure to grow 5.2% in 2013 and 5.8% in 2014.

Between the messes created by her children and the rapidly accumulating dog hair from the family’s border collie, Laura’s old vacuum cleaner cannot keep up. She desperately needs a new one. But shopping for a major purchase like this leaves Laura feeling frustrated and overwhelmed by the many choices, features and prices. After hours of online research and wandering down store aisles, she gives up and asks her husband to choose the new vacuum.

‘m still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference?  Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist.

Nearly two-thirds of the 10.2 million unauthorized adult immigrants in the United States have lived in this country for at least 10 years and nearly half—4.7 million—are parents of minor children, according to new estimates by the Pew Hispanic Center. DOWNLOAD Report Here.

This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Courtesy of Conill. DOWNLOAD Report Here.

The Huffington Post Media Group announced the launch of HuffPost Miami. The site will cover the complexities of the ever-changing Miami metropolis as it forges a 21st century identity and builds on its storied past and unique location as an entry point to Latin America and the Caribbean.

World AIDS Day is celebrated on December 1 each year around the world. It has become one of the most recognized international health days and a key opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.

Despite the aggressive holiday advertisements consumers have already seen this year, chief marketing officers at leading U.S. retailers are not drastically adjusting their holiday spending.