Univision Communications has been named the exclusive consumer products licensing agent for Grupo Televisa’s brands throughout the U.S. and Puerto Rico effective immediately.
Agency
BB&T names Lobo to lead Multicultural Markets group.
BB&T announced that Luis Lobo has been named Multicultural Markets Manager.
Television Dominicana selects The Creative Capital to lead outdoor promotion in NYC.
New York Television Dominicana has selected The Creative Capital to lead outdoor promotion.
Maria Romero joins MARCA.
MARCA Miami announced that Maria Romero has been hired as its Executive Director of Strategic Planning.
The Impact of Leadership vs. Management on The Client/Agency Relationship.
The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate.
Blue Cross and Blue Shield of Florida selects Alma.
Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.
Majority of Technology Marketers plan budget increases for 2012.
In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.
BRANDED Content spend reaches all time high.
The total spend on branded content rebounded significantly in 2011 to the highest level ever – $1,914,000 per company – according to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise. The biggest driver of growth from 2010 to 2011 was in publication budgets, which increased by 68%.
2012 Trends: A Virtuous Circle of Technology and Content Adoption.
Surges in tablet, smartphone and ereader adoption have stoked demand for content consumed on these devices, including video, audio, social media, games, news, books and periodicals.
Popular ¡Sonó, Sonó…Tite Curet!
Popular announced the launch of their new music special, ¡Sonó, Sonó…Tite Curet! This year marks the 19th anniversary of the holiday music special. ¡Sonó, Sonó…Tite Curet! is dedicated to renowned Puerto Rican composer Catalino Curet Alonso, best known as “Tite.”
80% of U.S. Consumers skipping stores on Black Friday.
Recent weekly Nielsen surveys of shoppers show that, much like in 2010, the majority of consumers (80%) are avoiding in-store Black Friday shopping. While increased Black Friday promotions appeal to consumer’s desire for “hot deals,” as a shopping event, Black Friday is becoming less relevant in the retail world as online shopping grows and holiday promotions begin earlier and earlier in the year. In fact, 35 percent of those recently survey cited they’ve already started their holiday shopping.
