Pew Internet Director Lee Rainie was honored to give the Joe Pagano Memorial Web Analytics Lecture for the federal government’s Web Manager University. He discussed the latest Pew Internet data about the triple revolution in technology – in broadband, in mobile, and in social networking – and how these changes affect e-government and e-health activities by citizens. VIRE Presentation Here.
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Big Pharma’s effort to reach the Multicultural population Online.
A new study released by Global Advertising Strategies (Global) analyzes two prominent trends in today’s healthcare and pharmaceutical marketing: the growing impact of multicultural population segments and their deep utilization of novel digital capacities. DOWNLOAD Report Here.
Wing uses animation in fresh approach to drug prevention
Wing is taking an unconventional approach to drug prevention with a new animated campaign for The Partnership at Drugfree.org. The campaign, “Sheep,” uses animation to illustrate to parents that drugs don’t always come from easily identifiable sources.
Osuna named VP of Sales for SBS Los Angeles.
Spanish Broadcasting System Inc., (SBS) announced the appointment of Eric Osuna to Vice President of Sales for SBS Los Angeles.
Rodriguez named VP & GM of Univision San Francisco.
Univision Communications announced the appointment of Raul Rodriguez as vice president and general manager, Univision San Francisco.
Jasin named VP of National Sales at SBS.
Spanish Broadcasting System Inc., (SBS) announced the appointment of Berry Jasin as Vice President of National Sales of SBS’s Consolidated Operations. In this role, Berry will be responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group.
Bromley chooses Education as a fundraising focus for the holidays.
To ORIGINATE CHANGE in our community, Bromley plans to conduct a fundraising campaign through social media on behalf of Communities In Schools of San Antonio.
Hispanics: 10 Things CPG Marketers need to Know.
According to the Census Bureau, Hispanics accounted for 56% of U.S. population growth in the past 10 years; and their power already exceeds $1 trillion. Marketing effectively to this burgeoning audience requires a commitment to understanding its complexity. Here are 10 insights that can take your Hispanic marketing and research efforts to the next level. By Carlos E. Garcia / Knowledge Networks
TV, Mobile see gains in Viewing Time.
Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.
Top 10 Technology Trends for 2012
Deloitte announced the research findings from its 3rd annual “Tech Trends 2012” report, which identifies and predicts the top 10 emerging and disruptive technologies that are expected to play a crucial role in how businesses are anticipated to operate globally in 2012 and beyond.
A Multicultural Lever for the Economic Machine.
As financial services professionals, we must understand the broader landscape of socio-economic trends in our country. The recession and economic upheaval of the last few years has illuminated the significance of small business owners in the U.S.
Online Video Viewing passes 50% of Total US Population.
Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.
