Agency

Univision News – Latino Decisions Election poll of Hispanic registered voters and the general electorate finds the economy, immigration and education as top issues facing the community and outlines the challenges facing both parties ahead of the 2012 elections.

Dunkin’ Donuts announced an exciting new sponsorship with Universal Music Latin Entertainment (UMLE) to make Dunkin’ Donuts coffee part of Latin music’s big night.

Nielsen recently analyzed an online CPG campaign geared towards women 25-54 that ran across three ad networks and a women’s interest site. The study showed the campaign successfully reached its intended audience only 27 percent of the time and instead was most often viewed by older demographics outside of the desired group.DOWNLOAD Report Here.

Entravision Communications Corporation and Toyota Motor Sales, U.S.A., Inc. (TMS) have partnered to celebrate the launch of the all-new 2012 Toyota Camry at the “Camry for a Better Commute” Concert”.

Speaking Tuesday at the ANA Multicultural Marketing & Diversity Conference in Miami Beach, Procter & Gamble Co. senior marketing manager Ida Chacón and Univision Communications senior vice president of brand solutions Graciela Eleta shared multiple cases studies that demonstrated the effectiveness of research, organizational structure and strategic planning when engaging Latino consumers through marketing opportunities. By Adam Jacobson

Faced with mounting challenges to capture the Hispanic consumer in an environment that wasn’t fully committed to investing in Spanish-preferred audiences, Post Foods Brand Manager for U.S. Hispanics Mike Foley used three pillars to help drive Honey Bunches of Oats cereal forward – making it the No. 1 cereal above Kellogg and General Mills brands.By Adam Jacobson

Companies that seek to build relationship with Hispanic, Asian and African-American consumers should take their multicultural budget out of a silo and push it out to all of the company’s business units. By Adam Jacobson

República launches Repúblicares – to award one year of pro-bono expertise to a deserving organization within the continental United States and Puerto Rico.

Yahoo! en Español and the Ram Truck brand announced the launch of La Banda Ram, the first dedicated Mexican regional music channel.

Being purposeful with your company’s marketing efforts and doing what’s right for the audience – and not necessary the C-Suite – will help a company to maintain its brand strength among multicultural consumers. By
Adam R Jacobson

No more is Pepsico using multicultural marketing techniques to reach African-American and Hispanic consumers. Rather, the company’s brand units are now engaged in “cultural branding.” By Adam Jacobson

I’m still not sure why Ad Age felt compelled to give a voice to hate.

I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist. He’s still the man who called President Obama a racist. He’s still the man the Color of Change ad industry advocacy group lobbied Fox News to dump for his racist, gloom and doom TV program. By Manny Gonzalez

Available on HispanicAd.com’s El Blog above

If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget devoted to reaching U.S. Hispanics. Most of the research and discussion around the right spend issue has been spearheaded by the Association of Hispanic Advertising Agencies (AHAA), who started publishing annual reports on the right spend in 2002. by Jose Villa / Sensis Agency.

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com