Agency

This is the story of how we pursued that question and came to know this young Hispanic segment and the themes that define their lives. We call them H20s. Hispanics in their 20s. And getting to know them in true, intimate depth meant following a unique approach, one summed up by the dictum that if you want to understand how a lion hunts, don’t go to the zoo – go to the jungle. Courtesy of Conill. DOWNLOAD Report Here.

The Huffington Post Media Group announced the launch of HuffPost Miami. The site will cover the complexities of the ever-changing Miami metropolis as it forges a 21st century identity and builds on its storied past and unique location as an entry point to Latin America and the Caribbean.

World AIDS Day is celebrated on December 1 each year around the world. It has become one of the most recognized international health days and a key opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.

Despite the aggressive holiday advertisements consumers have already seen this year, chief marketing officers at leading U.S. retailers are not drastically adjusting their holiday spending.

Univision Communications has been named the exclusive consumer products licensing agent for Grupo Televisa’s brands throughout the U.S. and Puerto Rico effective immediately.

BB&T announced that Luis Lobo has been named Multicultural Markets Manager.

New York Television Dominicana has selected The Creative Capital to lead outdoor promotion.

MARCA Miami announced that Maria Romero has been hired as its Executive Director of Strategic Planning.

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate.

Blue Cross and Blue Shield of Florida, Inc. (BCBSF) announced that it is engaging a partnership of five Omnicom agencies to support its future brand and marketing communications efforts.

In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.

The total spend on branded content rebounded significantly in 2011 to the highest level ever – $1,914,000 per company – according to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise. The biggest driver of growth from 2010 to 2011 was in publication budgets, which increased by 68%.

Surges in tablet, smartphone and ereader adoption have stoked demand for content consumed on these devices, including video, audio, social media, games, news, books and periodicals.