As of late I’m hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.
Agency
Latino Social Media Blogger Trends – To pay or not to pay? La Pregunta …
Lopez named VP of SBS Miami Radio/TV-Consolidated Sales.
Spanish Broadcasting System Inc. (SBS) announced the appointment of Felix Lopez to Vice President of SBS Miami Radio/TV-Consolidated Sales for Spanish Broadcasting System, Inc, (SBS).
Latinos Embrace Thanksgiving.
On Thanksgiving Day, many Hispanic homes will be filled with the familiar scent of turkey roasting, but the holiday preparations will also include other customary dishes that better reflect Hispanic heritage. Many Latinos may choose to follow American traditions and also opt to include Hispanic foods as part of the celebration. By Graciela Eleta – Univision Insights
Landscape & Lawn Care services industry offers entrepreneurial opportunity for U.S. Latinos.
The U.S. Hispanic Chamber of Commerce released a major economic study confirming the vital role that the landscape and lawn care services industry plays in providing entrepreneurial opportunity, jobs and income to U.S. Latinos. DOWNLOAD Report Here.
‘Negro: A Docu-Series on Latino Identity.’
This docu-series explores Latino identity in America and abroad. It takes you through the historical and social consequences of colonization and the complexities of identity among Latinos. Latinos as well as any African-descended people to anyone looking to learn more about the complexities of Latino identification. Available on HispanicCMO.com
It’s the TV, stupid
TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.
Demand for In-Store Deals has Diminished – Shoppers expect Discounted Prices.
Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey.
Retailers plan Extended Cyber Monday Promotions.
As online shopping continues to reach unprecedented levels, retailers plan to emphasize value and savings to their shoppers all holiday season long.
Retailers expect solid but not stellar results for Black Friday and Cyber Monday.
According to a recent BDO USA, LLP survey of 100 chief marketing officers at leading U.S. retailers, just 27 percent expect to see an increase in Black Friday sales, down from 38 percent in 2010. Similarly, only 24 percent project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6 percent increase in Black Friday sales (down from 3.8% in 2010) and 2.5 percent increase in Cyber Monday sales.
Differentiated shopper ‘experience’ drives loyalty.
With economic conditions heightening consumer sensitivity around purchasing decisions, retailers that design differentiated ‘experiences’ around their products and services can drive growth, profitability and lasting consumer loyalty, while also maintaining a price premium over competitors, according to a new report from PwC US, titled Experience Radar 2011: Retail Insights.
Inside P&G’s “Orgullosa” Movement to Celebrate Latinas
Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is why they are proud and no longer afraid to visibly share who they are and what they stand for in life, they are “Orgullosas”. By Lili Gil, Media Contributor & Managing Partner, XL Alliance
Available on HispanicCMO.com and HispanicPRpro.com
‘Digital waste’ pollutes the online world as brands fail to listen to what people want.
Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.
Companies are succeeding in reshaping their business through Digital Technologies.
The study, ‘Digital Transformation: A Roadmap for Billion-Dollar Organizations,’ examines how digital technologies are changing the business of some of the world’s leading firms but reveals that only one third of companies globally have an effective digital transformation program in place.
The State of Latino Chicago 2010
This report examines the vital economic and fiscal contribution of Chicago’s burgeoning Latino population. At over 1.8 million, Latinos account for 22 percent of metropolitan Chicago’s 8.4 million people. DOWNLOAD Report Here.
