Agency

The U.S. Hispanic Chamber of Commerce released a major economic study confirming the vital role that the landscape and lawn care services industry plays in providing entrepreneurial opportunity, jobs and income to U.S. Latinos. DOWNLOAD Report Here.

This docu-series explores Latino identity in America and abroad. It takes you through the historical and social consequences of colonization and the complexities of identity among Latinos. Latinos as well as any African-descended people to anyone looking to learn more about the complexities of Latino identification. Available on HispanicCMO.com

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.”  And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.

Excitement over unexpected in-store deals has diminished as discounted prices become an anticipated part of the consumer products shopping experience, according to the Deloitte/Harrison Group annual American Pantry Survey.

As online shopping continues to reach unprecedented levels, retailers plan to emphasize value and savings to their shoppers all holiday season long.

According to a recent BDO USA, LLP survey of 100 chief marketing officers at leading U.S. retailers, just 27 percent expect to see an increase in Black Friday sales, down from 38 percent in 2010. Similarly, only 24 percent project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6 percent increase in Black Friday sales (down from 3.8% in 2010) and 2.5 percent increase in Cyber Monday sales.

With economic conditions heightening consumer sensitivity around purchasing decisions, retailers that design differentiated ‘experiences’ around their products and services can drive growth, profitability and lasting consumer loyalty, while also maintaining a price premium over competitors, according to a new report from PwC US, titled Experience Radar 2011: Retail Insights.

Ever wondered what makes Latinas so unique and memorable? With a majority bicultural-bilingual audience of women in the U.S., Latinas today display a unique fabric of traditional and conservative values combined with the spice of beauty and fearless attitude that make them stand out from the pack. This is why they are proud and no longer afraid to visibly share who they are and what they stand for in life, they are “Orgullosas”. By Lili Gil, Media Contributor & Managing Partner, XL Alliance

Available on HispanicCMO.com and HispanicPRpro.com

Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.

The study, ‘Digital Transformation: A Roadmap for Billion-Dollar Organizations,’ examines how digital technologies are changing the business of some of the world’s leading firms but reveals that only one third of companies globally have an effective digital transformation program in place.

This report examines the vital economic and fiscal contribution of Chicago’s burgeoning Latino population. At over 1.8 million, Latinos account for 22 percent of metropolitan Chicago’s 8.4 million people. DOWNLOAD Report Here.

As Black Friday and the holiday season approaches, Apple appears to be the consumer electronics brand to beat. A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack. DOWNLOAD Report Here.

Walton|Isaacson (WI) executive executive Rochelle Newman-Carrasco won Best Executive – Service Businesses – up to 100 Employees in the Stevie Awards for Women in Business.