Agency

If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget devoted to reaching U.S. Hispanics. Most of the research and discussion around the right spend issue has been spearheaded by the Association of Hispanic Advertising Agencies (AHAA), who started publishing annual reports on the right spend in 2002. by Jose Villa / Sensis Agency.

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Shopper Sciences, a retail marketing and shopper insights consultancy, and a unit of IPG’s Mediabrands, released a study that details how shoppers will be using digital media to make purchase decisions this holiday season.

Traditionally, gaming has been for kids, and despite the demographic and psychographic shifts that mean mom (and even grandma) is now likely to play a social game, children have hardly given up the video game pastime.

Edelman launched Marketing to the Modern Family – a new study with insights about marketing to the family of the future that revealed surprising findings, including more than a third of dads feel that they are now acting in the role of a traditional “mom.”

Much has been written over the years about the Windy City’s status as America’s “Second City.” From the comedic antics of “SCTV” comedians to the great radio talents heard on such stations as WLS, WCFL, WLUP and B96, Chicago’s influence on the nation has indeed been large but secondary to The Big Apple, or L.A., or even Washington, Atlanta, or Miami. By Adam R Jacobson / Available on HispanicCMO.com

comScore, Inc. released the report The Effects of the Recession on Brand Loyalty and ‘Buy Down’ Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer purchasing behavior within various product categories, leading to increased ‘buy down’ behavior among consumers, or purchasing less expensive brands in order to save money. DOWNLOAD Report Here.

Gabriela Alcántara-Díaz announced the launch of G ADMarketing Communications, a strategic marketing consultancy firm that specializes in aligning brands with today’s evolved Hispanic consumer.

Newlink America, the Hispanic ad and pr agency that produces the video series called Newlink Conversations: Dialogue, Debate and Discovery on the Hispanic Market, released the latest video blog featuring Charles P. Garcia, CEO of Garcia-Trujillo on the ten mistakes companies make in building a sustainable business in the Hispanic market. VIDEO Available on HispanicCMO.com

J.D. Power and Associates has signed an agreement with Kantar Media to integrate auto buyer data with television audience viewing behavior data to provide marketers and media buyers and sellers with new tools and enhanced analytics for more effective media planning and ROI assessment.

Health Net recently launched its Fall General Market brand advertising campaign in California and Arizona to support the important enrollment period for customers who are selecting a health plan for the January 1 effective date.