Agency

comScore, Inc. released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed. By comparing the in-store brand buying of households exposed to online advertising with that of households not exposed, it was possible to determine the impact of online advertising campaigns. The results of the studies indicate that exposure to online display ads can lead to improved in-store sales for CPG brands. DOWNLOAD Report Here.

Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside. The three videos target moms and are on air through reach media units on different sites (General Market and Hispanic).

Marketers’ use of newer media platforms to engage with customers – including online ads, social media, search engine marketing, search engine optimization, mobile and viral videos – has reached extremely high levels over the past four years, according to the latest study of newer media by
the ANA (Association of National Advertisers), However, marketers’ perceptions of the effectiveness of some of these platforms – namely online ads, search engine marketing, search engine optimizations and viral videos – have declined.

Seventy two percent of U.S. consumers expect their holiday spending to be ‘careful’ or ‘controlled’ in 2011, according to Accenture’s annual consumer holiday shopping study. While 88 percent of shoppers intend to spend the same or less than last year, 71 percent of those respondents earning more than $100,000 expect to spend over $500 on gifts this holiday season, indicating that high-income shoppers may provide a boost to retailers this season.

In the latest RSW/US & RSW/AgencySearch survey, “Agency & Client Perspective on Topics Related to Agency New Business”, marketers state that if they had a digital marketing need TODAY, they would be most likely to select a full service agency with strong digital skills over a digital-only firm.

The California Lottery Commission awarded the Hispanic Market Advertising Services contract to Casanova Pendrill (CP). This comes after a seven-month review that included several agencies in the first stage which was then narrowed to three finalists.

The Hispanic Public Relations Association (HPRA), the leading non-profit organization founded to advance the careers of Hispanics in the field of communications, celebrated an evening of excellence at its 27th Annual PRemio Awards and Scholarships Gala held Thursday, October 6, 2011 in Los Angeles, CA. The organization awarded scholarships to students entering the communications field, honored Hispanic industry leaders, and the best in Hispanic public relations campaigns.

I have been very lucky in my career in the US Hispanic Market and have been blessed with excellent industry friends & competitors alike and a unique and a profitable business that offers me access to clients, marketers and media companies. This includes the opportunity to work with Association of Hispanic Advertising Agencies over the years and including their annual conference which begins today in Miami and the inspiration for this post.

I have had the opportunity to work with all of the Presidents of the Association of Hispanic Advertising Agencies (AHAA) to date.

It has not been easy for them to deal with me and likewise, they have not been easy to deal with when the issue at hand is the promotion of the US Hispanic advertising, marketing, media, public relations and research industries.

We both have our lists of success and failures.

By Gene Bryan – CEO of HispanicAd.com

In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation. DOWNLOAD Report Here.

It’s never been easier for consumers to unlock the value in past purchases. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to “trade in to trade up”, alleviate financial strains (double dips, anyone?), and/or quell environmental and ethical concerns. DOWNLOAD Report Here.

All screens are not created equal. Not long ago, there was just one screen in our lives. The TV. It was front and center in the living room; everyone surrounded it at predetermined times. Now screens surround us – they’re on our desks, in our laps, in our pockets. They’re in airports, on airplanes, in cabs, in grocery store aisles, and on gas pumps. We’re entertained by them, informed by them, challenged by them, connected by them. We watch them, write on them, work on them and play on them. In fact, screens are so ubiquitous, we don’t think or feel much about them. Or do we? Are screens just sheets of glass that deliver content? Or are they something more? Do they have distinct personalities? Do consumers feel differently and interact differently with different screens? And, as marketers, should the content we create be tailored to the screen on which it will appear? DOWNLOAD Report Here.

The official results of the 2011 Cool Brands report. DOWNLOAD Report Here.

Standing out amongst the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution. Having reached 100,000s of downloads for our clients and partners, Apppli has developed solid expertise in the new field of app marketing. We have compiled our advice on the best methods to get your app noticed. DOWNLOAD Report Here.

Welcome to your media guide for my book, Brand Like a Rock Star. If you haven’t had the chance to get ahold of Brand Like a Rock Star, it is the product of my nearly thirty years of experience working in the world of rock ’n’ roll. Brand Like a Rock Star is a compilation of business lessons I have learned from some of the greatest bands in history. It will help you build a stronger brand and a more profitable business. DOWNLOAD Report Here.