We all have heard-and probably at some point also said-that Hispanics are brand loyal. One common mythical struggle in our industry is to make Hispanics try brands other than those they grew up with. Marketers who introduce a new product are considered lucky because they don’t have the loyalty dragon to slay and are able to make that very first impression in the minds of Hispanic consumers. But are Hispanics really that loyal? By Maria-Gracia Inglessis, Senior Account Planner at Wing
Agency
Hispanic Population will reach 54M & nearly 60% of U.S. Growth in 2012.
Geoscape presented the American Marketscape DataStream: 2012 Series, Executive Summary Report. The report is a summary of current and forecasted demographic, economic and consumer segmentation data published at various levels of geography in the U.S.
Down Economy? Bah Humbug!
The sluggish economy and rising household expenses are casting a chill over consumer confidence, but not enough to bring back the ghost of recessions past, according to Deloitte’s 26th annual survey of holiday spending intentions and trends.
$211B and So Much to Buy – American Youths, the New Big Spenders.
Eight to 24 year olds are ready to spend money in 2012. Two hundred eleven billion dollars, to be more precise. According to the 2012 Harris Poll YouthPulse study, the purchasing power of today’s youth is something that should not be overshadowed by the spending power of adults. Over half of eight to 12 year olds will spend their own money on candy (61%) and toys (55%) while a quarter will buy books (28%) and one-in-five will purchase clothing (19%). Teens, those 13-17, still crave candy, and half (51%) will make a point of treating themselves to sweets. However, clothing (42%) and entertainment, like movie tickets (33%) have become bigger priorities for this older group.
The Procter & Gamble Company continues ‘Have You Tried This Yet?’
This year, Have You Tried This Yet? is working with celebrity stylist Irma Martinez to continue bringing to life the everyday science, innovation and quality behind the P&G brands to the Hispanic community.
Interaktiva launches.
Urbana Creative Group announced the founding of Interaktiva in Miami. The company is led by President and CEO Francisco Manrique, who also serves as Urbana’s Principal and Chief Creative Officer. David Uribe was named Vice President, Creative Director and will be heading Interaktiva’s creative department.
2012 Máximo Report.
The New Generation Latino Consortium and Motivo Insights will once again partner with bilingual/bicultural brand Tr3s: MTV, Música y Más to create the 2012 Máximo Report, a comprehensive New Generation Latino study for marketers looking to target this coveted audience.
Apple Brands dominate Youth Market.
With young Americans expected to spend $211 billion in 2012, knowing which brands they favor will help corporate America prepare for the upcoming holiday season. This annual study benchmarks the brands that America’s youth prefer and those that have the ability to dominate their industries’ youth market share.
As Consumers Balk at Higher Prices – Retailers must determine how to Retain Customers.
As the holiday shopping season begins, U.S. retailers will face significant barriers to simply raising prices in response to rising food and fuel costs, according to an Accenture survey that polled nearly 1,000 people across the country on their shopping plans and their use of daily deal sites.
Domino’s Pizza partners with RL Public Relations for Hispanic PR Outreach.
Domino’s Pizza has selected RL Public Relations (RLPR) as its Hispanic PR Agency of Record.
TV is still the Top Media Choice for Advertisers.
A survey by the ANA (Association of National Advertisers) shows that nearly half of marketers (47 percent) increased television advertising budgets since 2009. Thirty percent of respondents said that budgets remained the same, while 23 percent noted their budgets decreased.
Redefining the Relationship with the Digital Consumer.
Accenture examines the unique positioning of the communications service provider within the digital ecosystem and outlines an approach that providers should consider pursuing to take advantage of the opportunities presented by their vast web of consumer touchpoints. DOWNLOAD Report Here.
BtoB Study on Online Marketing Needs: Truth from the Trenches
Penton Marketing Services, a division of Penton Media, announced the release of “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year. The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies. DOWNLOAD Report Here.
Flores joins National Latino Broadcasting
National Latino Broadcasting, LLC (NLB) announced that it has signed Frank Flores as Senior Vice President of Sales and Marketing effective immediately.
It’s the TV, stupid
TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.By Manny Gonzalez
