Agency

Effective immediately Alma will manage the brand strategy and global communication with focus in Latin America, Spain and the US general market.

Daniel Marcet, Director General of FIAP announced that the FIAP creative festival will be moving to a venue in Miami in 2012.

ZenithOptimedia has made a small reduction to its forecast for global ad expenditure growth in 2011 to 3.6%, which is 0.5 percentage points less than the forecast it made in July. The slowdown in economic recovery in the developed markets, coupled with rising fears of double-dip recession, have caused some advertisers to trim back budget increases planned for the end of 2011, but there has been no sign of the cancelled campaigns and sharp budget cuts that signalled the beginning of the last advertising downturn in 2008. We now expect total ad expenditure to reach US$466 billion in 2011, up from US$450 billion in 2010.

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse.

The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like–and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective. DOWNLOAD Report Here

The Immigrant Archive Project (IAP) and Farmers Insurance will host a special presentation featuring the stories of struggle and triumph of some of Southern California’s most successful immigrants during a special media event to be held on Thursday, October 6 at 8:00 a.m. at La Plaza de Cultura y Artes in the Historical El Pueblo de Los Angeles district, across from historic Olvera Street.

HBO is doing it right.

The channel that brings you “Boardwalk Empire,” and brought you “Entourage,” is once again bringing you “How to Make it in America.” Season Two debuted last night.HBO is doing it right.

By Manny Gonzalez. To read more CLICK above on El Blog

Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.

With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward like talent, diversity, among others, to serve as a catalyst that takes advertising and media to the next level.

By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. BY Graciela Eleta – Marketing Insights — Univision Insights Blog

Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com

Without a doubt, we are living in a big data world where businesses are amassing unprecedented stores of information about their programs, campaigns and customers that are reaching epic proportions. Yet, amid these petabytes of data lie stories of success that paint a compelling picture of business in the twenty-first century. Organizations that have harnessed the ability to unearth these stories are effectively using data as a means to advance their organizations to success. DOWNLOAD Report Here.

A.T. Kearney’s Global Maturing Consumer study, the first ever of its kind, interviews 3,000 people older than 60 in 23 countries – from China to Britain, from Mexico to India, from the United States to Russia. The study reveals a demographic earthquake – an “agequake” – of unprecedented proportions in the average life span of the human race. DOWNLOAD Report Here.

With an increasing migratory population of “over 50 million” (Korzenny and Korzenny 22) and the inclusion of pre-existing values, the US Hispanics make for a particularly fascinating group. This is because Hispanics tend to have connections, affinities or empathies with various ethnic, cultural or social groups they interact with within the US; leading to diverse cultural identities. The Latino cultural identity, its various labels and the responsiveness to reference groups and roles are briefly discussed in order to shed light into what drives consumer decision making.
By Ivis Suarez Student of Hispanic Marketing Communication at Florida State University.

New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.