Agency

TV can do a lot of great things for brands but it can also make you impotent–and I can assure you that I did not intend to spell “important.” And that is what one is led to conclude after reading some of the reports coming out of last week’s beer distributors’ convention in Las Vegas.By Manny Gonzalez

These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. But at the end of the day, there is only one constant common denominator across the Web: the consumer. An understanding of this consumer and how they are influenced by social, mobile and local experiences online is vital to big brands looking to reach them on the Web. DOWNLOAD Findings Here.

PR Newswire & HubSpot have partnered to present a complimentary webinar on November 1st at 1 p.m. ET that will examine the growing influence of the press release in today’s world of lead generation and inbound marketing.

Advertising showed its resiliency this quarter by achieving solid gains consistent with spending trends from third quarter 2010, according to a new STRATA quarterly survey of leading advertising agencies.

Xavier Ortiz has rejoined Liberman Broadcasting as Director Of Corporate Sales.

Liliana “Lili” Gil Valletta has a background and story that makes her unique. An immigrant from Colombia- who came to the U.S. without speaking English- Gil grew to become one of the youngest executives in corporate America at prestigious corporations like Johnson & Johnson, Walt Disney World – Celebration Health, among others.

From bed to the bus, from Portland to Pittsburgh, consumers are embracing all the various video platforms available to them. According to the Nielsen Cross-Platform Report for Q2 2011, roughly half (48%) of Americans now watch video online, compared to 10 percent for mobile and 97 percent for traditional TV. Even with already near-universal usage levels, traditional TV viewing saw an increase of 2 hours 43 minutes per month—with New Orleans taking the lead as the city that watches the most primetime TV. DOWNLOAD Report Here.

In the obituaries for Steve Jobs of Apple, you may have read of his disdain for market research. By Elizabeth Ellers – Univision Insights Blog

Just because someone shops in a mall this holiday season doesn’t mean they won’t be shopping online as well.

Carat USA and Aegis Media – Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets are working hardest against targeting only 20 percent of the Latino population, due to old assumptions, outdated information and approaches ˆ missing the opportunity to drive significant business value among 80 percent of the Hispanic market.

First, Bull Shit

Second, ……

By Gene Bryan

eMarketer estimates that 63% of the US Hispanic population accesses the internet at least monthly this year, rising to 73% by 2015. This group skews young an somewhat male.

Whether you’re a client-side marketer or agency professional developing your Hispanic strategy, the question always comes up: “What creative will work hardest to engage my Hispanic consumer?”