Agency

I grew up in the same small town in northern Florida where I was born. It was where I lived most of my life, until I decided that I wanted to move away to go to college. I still chose a small town, but one on the eastern shore of Maryland about an hour outside of Washington D.C. It was a 16 hour drive, but a world away from where I grew up. By Liz Vidal -Hispanic Marketing Communication – Florida State University

In 2010, Toyota sought to find a way to enable Latinos to express their loyalty to the brand, as well as collective pride in their heritage. The company targeted Latinos living in the US through the “Somos Muchos Toyota” campaign—“We Are Many.” The campaign ran from June 2010 through March 2011 and was designed to spur consumers’ sense of pride in their community and to motivate them to project it to their cars.

Bromley Communications announced it is once again defining the Hispanic marketing industry, and reinventing itself with a new name, new philosophy and new proprietary tool.

comScore, Inc. released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed. By comparing the in-store brand buying of households exposed to online advertising with that of households not exposed, it was possible to determine the impact of online advertising campaigns. The results of the studies indicate that exposure to online display ads can lead to improved in-store sales for CPG brands. DOWNLOAD Report Here.

IBOPE Media Puerto Rico has just received continuation of its Media Rating Council (MRC) Accreditation, which confirms that its TV audience measurement services are valid, reliable and effective, and in compliance with MRC minimum standards for media research quality. MRC Accreditation was originally achieved by the service in October 1994.

A tighter economy is forcing consumers to become more educated about their finances and banks have the opportunity to mentor and help with more personalized counseling and convenient services, reports the Chief Marketing Officer (CMO) Council. DOWNLOAD Report Here.

Marketers’ use of newer media platforms to engage with customers – including online ads, social media, search engine marketing, search engine optimization, mobile and viral videos – has reached extremely high levels over the past four years, according to the latest study of newer media by
the ANA (Association of National Advertisers), However, marketers’ perceptions of the effectiveness of some of these platforms – namely online ads, search engine marketing, search engine optimizations and viral videos – have declined.

In the latest RSW/US & RSW/AgencySearch survey, “Agency & Client Perspective on Topics Related to Agency New Business”, marketers state that if they had a digital marketing need TODAY, they would be most likely to select a full service agency with strong digital skills over a digital-only firm.

Seventy two percent of U.S. consumers expect their holiday spending to be ‘careful’ or ‘controlled’ in 2011, according to Accenture’s annual consumer holiday shopping study. While 88 percent of shoppers intend to spend the same or less than last year, 71 percent of those respondents earning more than $100,000 expect to spend over $500 on gifts this holiday season, indicating that high-income shoppers may provide a boost to retailers this season.

Casanova Pendrill launched an online campaign for FUN da-middles, a new cupcake mix with creamy filling inside. The three videos target moms and are on air through reach media units on different sites (General Market and Hispanic).

It’s never been easier for consumers to unlock the value in past purchases. Novel brand buy-backs, exchange schemes, online platforms and mobile marketplaces offer smart and convenient options for consumers keen to “trade in to trade up”, alleviate financial strains (double dips, anyone?), and/or quell environmental and ethical concerns. DOWNLOAD Report Here.

In the summer of 2011, Aimia Inc. commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19-29 years old) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviors relating to brand loyalty, data privacy, mobile and social media marketing, and rewards program participation. DOWNLOAD Report Here.