Agency

All screens are not created equal. Not long ago, there was just one screen in our lives. The TV. It was front and center in the living room; everyone surrounded it at predetermined times. Now screens surround us – they’re on our desks, in our laps, in our pockets. They’re in airports, on airplanes, in cabs, in grocery store aisles, and on gas pumps. We’re entertained by them, informed by them, challenged by them, connected by them. We watch them, write on them, work on them and play on them. In fact, screens are so ubiquitous, we don’t think or feel much about them. Or do we? Are screens just sheets of glass that deliver content? Or are they something more? Do they have distinct personalities? Do consumers feel differently and interact differently with different screens? And, as marketers, should the content we create be tailored to the screen on which it will appear? DOWNLOAD Report Here.

The official results of the 2011 Cool Brands report. DOWNLOAD Report Here.

Standing out amongst the 500,000 plus apps available in the global mobile applications market is becoming increasingly challenging. In a market that is estimated to be worth $25 billion by 2015, discoverability is key and this is reliant on a clear app marketing strategy and timely execution. Having reached 100,000s of downloads for our clients and partners, Apppli has developed solid expertise in the new field of app marketing. We have compiled our advice on the best methods to get your app noticed. DOWNLOAD Report Here.

Welcome to your media guide for my book, Brand Like a Rock Star. If you haven’t had the chance to get ahold of Brand Like a Rock Star, it is the product of my nearly thirty years of experience working in the world of rock ’n’ roll. Brand Like a Rock Star is a compilation of business lessons I have learned from some of the greatest bands in history. It will help you build a stronger brand and a more profitable business. DOWNLOAD Report Here.

La Comunidad announced that it’s celebrating its ten-year anniversary in an untraditional fashion-by sending two of its creatives to the middle of the Amazon.

Univision Communications and Hulu announced a multi-year content agreement that will bring hundreds of hours of top-rated Spanish-language novelas, variety shows, comedies, and reality series from the Univision family of networks to Hulu and Hulu Plus.

This 2011-2012 season of the Los Angeles Philharmonic marks the first year of partnership between Azteca America and LA Phil.

Telemundo announced that it will launch two YouTube channels dedicated exclusively to Telemundo and mun2 content. The two YouTube channels, designed to promote viewership on its linear networks, will feature clips and short-form programming.

The Department of Health and Human Services’ Centers for Medicare and Medicaid Services engaged Sensis to launch and maintain a public education and awareness initiative targeted at Spanish-speaking audiences.

In a hectic month of market fluctuations and political distractions, most CEO’s and executives lose sleep over global uncertainties and the implications of economic downturn on the bottom line and growth. By Lili Gil, Business Strategist, Media Contributor and XL Alliance Co-Founder

The NPD Group, Inc. released the results of its tenth annual survey of consumers’ holiday spending intentions. The study’s results suggest that overall this holiday could look a lot like last year’s. Also noteworthy in the study’s results is the growing importance to consumers of online shopping.

According to a recent survey by BDO USA, LLP, 82 percent of retail CFOs report they either increased (31%) or maintained (51%) inventory levels for the 2011 holiday season.

New research from Nielsen suggests that, while some individual websites perform very well at reaching an ad campaign’s intended audience, nearly all campaigns are delivered to consumers who are not valued by the brand advertiser. DOWNLOAD Report Here.

Chrysler brand and Chivas USA are generating soccer fan excitement in the Los Angeles area. With a multiplatform promotion online, at dealers, and at the stadium there’s something for everyone to experience.

Whataburger will launch an all-new marketing campaign reflecting the customer loyalty, employee pride, and craveable menu that has set the burger icon apart since 1950. The new documentary-style campaign features actual customers and employees across a fully-integrated, multi-cultural platform of traditional and digital media. It is Whataburger’s first new advertising campaign in nine years.