Agency

AT&T has partnered with Latin music legend and award-winning singer and songwriter Gloria Estefan to showcase the Android smartphone Impulse 4G™ from AT&T.

Yahoo! and BBDO announced findings from a comprehensive joint quantitative and qualitative research study designed to establish best practices for brand storytelling in the new era of paid, owned and earned media (POE). As communications have evolved from one-way to two-way storytelling involving both the brand and consumer, marketers now face new challenges in their efforts to create more human relationships between their brands and these increasingly empowered consumers.

Marketers often think of advertising as a tradeoff for consumers: People watch ads in exchange for free or subsidized content. Consumers may understand this, but still sometimes feel annoyed or bored by ads they encounter each time they turn on the TV or launch their web browser.

Univision Communications Inc. announced that is has created a Distribution Partnership Marketing Group (DPMG) to help distributors leverage the growing Hispanic consumer base to deliver subscriber growth. Univision’s DPMG team helps distributors strategically integrate their product or service with Univision’s assets to effectively connect with Hispanics.

Effective immediately Alma will manage the brand strategy and global communication with focus in Latin America, Spain and the US general market.

Daniel Marcet, Director General of FIAP announced that the FIAP creative festival will be moving to a venue in Miami in 2012.

ZenithOptimedia has made a small reduction to its forecast for global ad expenditure growth in 2011 to 3.6%, which is 0.5 percentage points less than the forecast it made in July. The slowdown in economic recovery in the developed markets, coupled with rising fears of double-dip recession, have caused some advertisers to trim back budget increases planned for the end of 2011, but there has been no sign of the cancelled campaigns and sharp budget cuts that signalled the beginning of the last advertising downturn in 2008. We now expect total ad expenditure to reach US$466 billion in 2011, up from US$450 billion in 2010.

Despite overall growth of 5.7 percent for the advertising industry in Q2 2011, ad spending fell in nearly half the world’s key markets in the second quarter of this year as economic concerns continued to impact the advertising industry, according to Nielsen’s quarterly Global AdView Pulse.

The digital age disrupted the music world, ushering in a new era for fans, artists, retailers and other key stakeholders. This year, we got a clearer glimpse of what the second decade of digital music will look like–and it’s quite different from the first in many ways. In our Things to Watch: Music Edition, we chart what’s changing from both a macro and micro perspective. DOWNLOAD Report Here

The Immigrant Archive Project (IAP) and Farmers Insurance will host a special presentation featuring the stories of struggle and triumph of some of Southern California’s most successful immigrants during a special media event to be held on Thursday, October 6 at 8:00 a.m. at La Plaza de Cultura y Artes in the Historical El Pueblo de Los Angeles district, across from historic Olvera Street.

HBO is doing it right.

The channel that brings you “Boardwalk Empire,” and brought you “Entourage,” is once again bringing you “How to Make it in America.” Season Two debuted last night.HBO is doing it right.

By Manny Gonzalez. To read more CLICK above on El Blog

Opening on Monday October 3rd including intriguing topics like “Will Latinos Elect our Next President” and “The Transformed General Market” the world’s premier annual gathering of marketing and communications leaders kicks-off with some Latin flare in New York city.

With a mission to galvanize the industry, Advertising Week seeks to move key industry goals forward like talent, diversity, among others, to serve as a catalyst that takes advertising and media to the next level.

By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance. Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com