On Sept. 28, our Client Development Group held its first webinar in the series “Hispanic 411: Insights to Grow Your Business.” Led by myself and Senior Director Liz Sanderson, the webinar’s goal was to help marketers connect with bilingual Hispanics. BY Graciela Eleta – Marketing Insights — Univision Insights Blog
Available on HispanicCMO.com, HispanicAccountPlanner.com and HispanicPRpro.com
Without a doubt, we are living in a big data world where businesses are amassing unprecedented stores of information about their programs, campaigns and customers that are reaching epic proportions. Yet, amid these petabytes of data lie stories of success that paint a compelling picture of business in the twenty-first century. Organizations that have harnessed the ability to unearth these stories are effectively using data as a means to advance their organizations to success. DOWNLOAD Report Here.
A.T. Kearney’s Global Maturing Consumer study, the first ever of its kind, interviews 3,000 people older than 60 in 23 countries – from China to Britain, from Mexico to India, from the United States to Russia. The study reveals a demographic earthquake – an “agequake” – of unprecedented proportions in the average life span of the human race. DOWNLOAD Report Here.
With an increasing migratory population of “over 50 million” (Korzenny and Korzenny 22) and the inclusion of pre-existing values, the US Hispanics make for a particularly fascinating group. This is because Hispanics tend to have connections, affinities or empathies with various ethnic, cultural or social groups they interact with within the US; leading to diverse cultural identities. The Latino cultural identity, its various labels and the responsiveness to reference groups and roles are briefly discussed in order to shed light into what drives consumer decision making.
By Ivis Suarez Student of Hispanic Marketing Communication at Florida State University.
New research from Nielsen, commissioned by Google, shows that advertising on multiple platforms substantially increases consumers’ ability to remember an ad campaign compared to when the ad is viewed on TV alone.
The U.S. Census Bureau released a 2010 Census brief, The White Population: 2010, that shows the white population continued to be the largest race group in the nation, representing 75 percent of the total population, but grew at a slower rate than the total population.
PepsiCo taps Denver-based agency Huemanitas to lead its multicultural retail and shopper marketing efforts. Huemanitas, an independent cultural marketing group, will partner with TracyLocke, PepsiCo’s longtime general market retail and shopper marketing agency of record, to deliver culturally relevant programming across PepsiCo’s beverage portfolio.
The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.
The Association of Hispanic Advertising Agencies will hold its Annual Conference on October 11-13, 2011 at the Eden Roc Renaissance Miami Beach with the theme of “See Change.” Poised on the crossroads of a major transition in the Hispanic market, the conference will address the ever-changing Hispanic consumer, who is increasingly mobile and an avid user of technology, and how agencies must leverage cultural expertise while continuing to adapt and hone innovation to stay ahead of the competitive landscape.
U.S. Communications Industry spending is on pace to grow 4.1% in 2011 to $1.120 trillion and forecast to expand at a 5.5% compound annual growth rate (CAGR) in the 2010-2015 period, outpacing nominal GDP growth by 90 basis points, according to a new forecast released by Veronis Suhler Stevenson (VSS). By the end of 2015, the Communications Industry will be the eighth-fastest-growing and fourth-largest U.S. economic component, according to the 25th edition of the VSS Communications Industry Forecast 2011-15.
The ANA (Association of National Advertisers) announced the finalists for the 2011 Multicultural Excellence Awards. Currently in its 11th year, the awards recognize ANA member companies and other marketers for their outstanding work in producing multicultural advertising campaigns that ran between June 2010 and June 2011.
This is the case with The Luxury Marketing Council in New York City. The Luxury Marketing Council is a a business-building, revenue-generating organization, a community of CEOs and senior sales and marketing practitioners considered the global leader in the rapidly-growing arena of luxury marketing and the “Gold Standard” for the intelligent exploration of best marketing practices and trends in the luxury marketplace. With members such as Bentley Motors, Inc., Clarins, Tiffany & Co., Bergdorf Goodman, Cartier, Giorgio Armani Corp., Waldorf Astoria among many other prestigious brands and organizations, this month’s agenda focused on Latinos as a golden nugget for growth.By Lili Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance
Available on HispanicCMO.com amd HispanicAccountPlanner.com
When I was a junior in college I took a class called “Sexual Diversity and Social Change.” The class broke down gender identity and roles, challenging you to look at their social constructs and think about if (and how) the notion of gender could be organized differently.
In this small class of about 15 to 20 people, I was the minority, a one woman wolf-pack; I was the lone heterosexual. Gay, lesbian, bisexual — even a male-to-female-pre-op-transgender-lesbian — and me. A Miami Cubanita immigrating to an ivory tower, I had imagined a wide array of situations where I might feel like a minority; this scenario was nowhere among them.
by Maria Budet – Courtesy of Zubination
Nestlé USA has launched Construye el Mejor Nido (“Create the Best Nest”), a new communication platform that uses Nestlé’s nutrition, health & wellness expertise to help Hispanic consumers nurture a fulfilling family life.
It’s every performer’s ultimate dream: landing the gig that will showcase their talents for all the world to see. But what if you can’t even get your foot in the door to audition? Coke Zero is dedicated to helping determined individuals make it possible, by giving them the opportunity to realize their aspirations through an open casting call.
As the brand new Sofia by Sofia Vergara collection for Kmart hits stores this fall, so does its fun and innovative advertising campaign featuring Vergara’s boundless energy, great sense of humor, and bold style. Just like the collection itself, the print and television ads were designed with real women in mind who want to feel confident and sexy- women who, as the tagline says, “Work What You Got.”
Users searching on the Internet exhibit three distinct human behavior search patterns according to proprietary research conducted by About.com in collaboration with Latitude. The behaviors identified by the “Three Mindsets of Search” study include “Answer Me”, “Educate Me” and “Inspire Me.”
